5 Really Good Reasons to Use Twitter Ads

On December 14, 2016
4

Is Twitter the best online advertising platform?

Sometimes!

five reasons to use twitter ads

It’s true – Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find – though ultimately it will depend on what you hope to accomplish.

Read More

Building a Successful Paid Twitter Campaign From the Ground Up

On December 2, 2016
6

When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors to your website, drive app installs, raise tweet engagement, and more. Users are online all the time and consuming vast quantities of content and media. And with customizable budgeting, you’re in control of your spend.

The catch? It takes a little monetary investment to get the most out of all that Twitter has to offer.

Building a paid Twitter campaign title image

We know spending your limited budget on a new avenue for marketing is intimidating. That’s why we put together this guide to building your new paid campaign on Twitter.

Read More

Twitter Trending Topics Predict Future Breakout Search Trends

On December 22, 2015
1

Americans increasingly get their information from social media. According to a recent 2015 Pew study, 63% of users reported getting their news from Twitter and Facebook. Regardless of whether something important is happening in the world or our favorite celebrity couple is breaking up, we’re hearing about it first on social media, long before we turn to search engines like Google to give us more detail. 

Consider this past month. In the early morning hours of December 10, the popular podcast “Serial” announced its second season. People have been dying (pun intended) for this news for months and rushed to Twitter. The hashtag #Serial quickly became popular as dedicated fans tweeted the news of the new season and within the hour, it was the #1 trending topic on Twitter.

But that’s not where the story ends for Serial. Although the #Serial hashtag was trending across the US by 7am EST, search traffic was just beginning to rise for the term “Serial” on Google.

trending hashtags on twitter

Read More

The Stupid-Simple Secret Ingredient to Better Engagement on Twitter

On November 19, 2015
1

Every day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking periodically on stale donuts and swilling hours-old cold coffee, trying to come up with new ways to solve one huge, gaping problem plaguing marketers of all stripes:

No one cares about our social content enough to give it a like, a retweet, a comment, or even a share.

All is not lost. I’ve stumbled upon a stupid-simple way to dramatically increase your social engagement, and it’s actually a lot of fun. Ready for it? It’s emojis!

Emoji for Twitter

Read More

Behold the Amazing Power of Twitter Hashtags

On July 2, 2015
2

Hashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience.

Just last week, though, Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it ain’t so!

Read More

The Top 15 PPC Experts to Follow on Twitter

On March 25, 2015
8

I didn't really start getting excited about Twitter last year (admittedly, super late to the game). Prior to this, I had been under the impression that it was just a forum for big brands to hop up on their soapboxes and promote their products or, on the flipside, for disgruntled customers to attract their attention and solicit a response from these brands.

Read More

Pages

WordStream Awards: