NEW! Performance Dashboard & Improved 20-Minute Work Week in WordStream Advisor

On December 8, 2016
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Running your business’s marketing efforts isn’t easy – and it takes a lot of time! The time it takes to optimize bids, create and edit ads, and discover new keywords all adds up. On top of all of this, you need to constantly track your performance to ensure all of your hard work is effective.

At WordStream, our mission is to develop software to help businesses of all types and sizes tackle these challenges quickly and effectively. I’m happy to announce that with our latest product update, we giving you the tools to do this even better!

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PPC Game Theory, Facebook Recruiting, and Other Top Stories from August

On August 31, 2016
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August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need for your growing team, among many other exciting topics. 

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Google Maps, Green Ad Tags, and Other Top Stories from June

On July 1, 2016
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Although there weren’t as many major headlines in the world of paid search this month as there were in May, there was still plenty going on in the digital marketing industry. Google shook things up by changing the long-standing yellow color of its AdWords ad tags to green, and marketers were still buzzing about the potentially powerful new ad features coming soon to Google Maps.

 Best of the WordStream blog June 2016

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Huge Changes Coming to AdWords & Other Top Stories from May

On May 31, 2016
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Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform.

Although you could technically lump everything Google announced under the same banner, there was so much new information to digest, there was no way we could condense everything into one post (not that we’d want to). For this reason, the various changes coming to AdWords dominated the WordStream blog in May, so if you missed the big reveal and what it means for your campaigns, read on.

Best of the WordStream Blog: May 2016 

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Google Maps Joins the Search Network, and Other Top Stories From April

On April 29, 2016
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Aside from the sadly defunct Google Reader (a loss I and many others grieve to this day), Google Maps is my favorite Google application. Although many people take the near-continual improvements to Google Maps for granted, something that many marketers did not expect was for Google to incorporate Maps into the Search Network, a move that the search giant made to many people’s surprise earlier this month.

 Best of the WordStream blog April 2016

The news of Google Maps’ inclusion in the Search Network made waves on the WordStream blog in April, but it was far from the only topic of conversation that had marketers talking. Check out our 10 most popular posts from April and catch up with everything else that’s been going on in the world of digital marketing.

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Podcast: The Larry Kim Story!

On April 21, 2016
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Just last week, our founder, Larry Kim, recorded a podcast with Jeff Sauer of Jeffalytics. Now, I know Larry pretty darn well (we’ve worked together for five years!), but many of the stories that he shared on this podcast were new to me.

Most of us know Larry Kim as “Larry the Marketing Hack Artist.” In interviews, he typically reveals crazy tactics and divulges new theories he is investigating. However, this conversation was different. Rather than diving into the technical stuff, Jeff tapped into Larry’s entrepreneurial side. They chatted about everything from his career trajectory to the inception of WordStream and closed out with Larry’s recommendations for aspiring entrepreneurs.

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AdWords Benchmark Data, Artificial Intelligence, and Other Top Stories From March

On April 1, 2016
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Whenever Google makes a major change to the SERPs, it’s big news – and March was certainly no exception. Google’s decision to scrap ads from the right-hand side of the SERP was the topic of discussion among the digital marketing community, and for good reason. It’s one of the biggest changes Google has made to its results pages in several years, and advertisers and marketers alike immediately began speculating what the change would mean for them.

Best of the WordStream blog March

Of course, although the banishment of ads from the right-hand side of the SERPs dominated much of the conversation, it was far from the only news in digital marketing. Here are the top posts from the WordStream blog from March, so if you missed any, grab a coffee and catch up.

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