Our 8 Best Ad Copywriting Tips EVER!

On March 14, 2016
24

Digital marketing and PPC move incredibly quickly. However, for all the technological innovations and new features we see on a regular basis, there’s one element that remains crucially important regardless of changes in the platforms, tools, and technology – writing ad copy.

Best PPC ad copywriting advice ever

It doesn’t matter how many of AdWords’ bells and whistles you’re currently using – if your ad copy sucks, you’re not going to see the return you hoped for. Fortunately, the PPC experts here at WordStream know a thing or two about how to write badass ad copy, and in today’s post, we’ll be sharing our best ad copywriting advice ever.

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How to Edit Your Own Work: A Self-Editing Checklist

On February 12, 2016
5

One of the first things you learn when you start blogging professionally is the value of a good editor. Far from someone to catch mere typos, a good editor is a teacher, a mentor, a partner in crime; the Obi-Wan to your Luke Skywalker, the Pat Morita to your Ralph Macchio, the Batman to your Robin. But what if you don’t have an editor?

How to edit your own writing a self-editing checklist

When I first started writing for a living more than 10 years ago, I didn’t have an editor. As such, I had to learn how to effectively edit my own work.

In this post, I’ll show you how you can do the same.

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10 Advertising Mistakes That Will Destroy Your Credibility

On February 8, 2016
7

title image - advertising mistakes
When it comes to paid search, advertisers only have one tiny snippet of copy—130 characters, to be exact—to win over new customers. You’re under tremendous pressure to create ads that are both engaging and informative, include a clear call to action, and stand out against competitors’ ads. Unfortunately, one sloppy grammatical misstep can counteract all your hard work and destroy your credibility. And if you violate AdWords policies, your ad will never even get approved.

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21 Tips, Tricks & Examples for a Rocking Contact Us Page

On March 11, 2015
7

Did you know that for many sites, the contact page gets more page views than any other section? It’s true, especially for agencies and contractors.

While many sites throw up a contact us page as a quick after-thought, you should be dedicating a lot more time and care to your contact page because, for many brands, it’s the beginning of your relationship with potential customers.

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7 Marketing Clichés that Make You Sound Like a Hack

On June 4, 2014
12

Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes arrange common strings of letters or words together on a single plate to facilitate printing those sequences more efficiently. This was also known as a “stereotype block.”

etymology of cliche

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How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing

On August 15, 2013
24

Writing ad copy for PPC can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text. In fact, following a pragmatic approach can be advantageous.

Here are a few simple steps that will help you to assess the competitive landscape and write ad copy that will stand out against your competitors’, regardless of your ad rank.

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