Win of the Week: Tough Rules Create Breakthrough Ad

On February 16, 2012
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Take a look at the two ads below. If you were looking for a hotel on the beach, which ad do you think you'd click on? Better yet, which ad do you think you'd act on?

While many contests conducted on the BoostCTR platform are designed to improve CTR, some are set up to improve conversions. This contest used conversions as the metric, which is why I added that second question: Which ad would you act on?

 

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