Win of the Week: The Power of Unspoken Benefits

On January 4, 2012
2

Take a look at the two ads below. Imagine you've got a job interview lined up. Maybe it's the first job interview you've had in years. You want to brush up on your skills -- maybe even get a "sneak peek" of the questions you'll be asked. So you start looking for job interview questions and answers. Which ad do you click on?

 

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Win of the Week: Are You Showing or Telling?

On December 14, 2011
0

Take a look at the two ads below. Imagine your current business logo is feeling a bit dated. Or imagine you've started a new company and you want a sharp logo to represent your new business. So you start looking for a logo designer. Which ad do you click on?

 

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Win of the Week: Are You Accidentally Targeting the Wrong Person?

On November 9, 2011
0

Take a look at the two ads below. Imagine you are a business owner who is looking for signs that comply with the Americans with Disabilities Act (ADA). You know you've got to buy ADA signs to comply with the law. You're not deciding whether or not to get these signs – only who to buy them from.

With that in mind, which ad would you click on? Which one would be more likely to earn your business?

 

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Win of the Week: Strong Offer + Verb = 89% Increase in CTR?

On November 2, 2011
0

Take a look at the two ads below. If you were looking for CRM software ("CRM" stands for "Customer Relationship Management"), which ad would you click on? Which one jumps out to you? (If you've been following the Win of the Week column for very long, I'm willing to bet you can pick the winner.)

 

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Win of the Week: Thinking Like a Parent Boosts CTR by 63%

On October 12, 2011
0

Whether you have kids or not, it's time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And which of the two ads below would you have clicked on? Make your decision, then scroll down to discover which ad won.

 

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Win of the Week: Focus on What Searchers Really Want

On October 5, 2011
2

Imagine for a moment that you are a business owner who is hiring a new secretary. You want to make sure you've got a good secretary before you hire him (or her).

What kind of information would you like to know? Which ad would get your attention and earn your click? Make your decision, then scroll down to discover the answer.

 

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