The Week in Search: Even More Ways to Brainstorm Blog Posts

On November 6, 2009
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I'm sort of surprised that I've never linked to Chris Brogan's blog in a Friday roundup before, since I'm a regular reader. Maybe because his posts tend to be short, to the point and difficult to disagree with, and finding something to disagree with is one of my top ways of brainstorming new blog posts.

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The Future of Content Creation: Keyword Research on Steroids

On October 23, 2009
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Wired this week published a fascinating profile piece on a company called Demand Media: "The Answer Factory: Fast, Disposable, and Profitable as Hell." The company's approach to content generation almost sounds like science fiction or satire, but it's real, and it works. It's a purely algorithmic, data-driven method of prioritizing content designed to rank on the first page of the Google SERPs: basically keyword research in hyperdrive. And like it or not, this may be where we're all headed.

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Features, Not Just Benefits – Why Differentiation Requires More Than Vague Maxims

On July 8, 2009
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Every marketing 101 class worth its salt will have you walking out the door uttering two time-honored maxims where messaging and copy is concerned:

  • Benefits, Not Features.
  • Unique Value Proposition.

No one really wants to hear about what you do, they want to know what you’ll do for them, right? And you want to make sure that you’re showing unique value; that you offer something no one else does. You want to provide differentiation.

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