10 Powerful Tips for Better Travel Marketing This Year

On April 19, 2017
8

Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready:

travels ads google

Competition will be higher than ever this year, with consumers expected to spend $381 billion on leisure travel in 2017. So how can you win over consumers?

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How to Tell If Your PPC Service Provider Is a Huge Rip-off

On February 14, 2017
3

If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others are bundled solutions that may address a wide range of your marketing/advertising needs.

In this sea of partners, there are a few questionable business practices that I want you to be on the look-out for. These business practices are intended to “lock you in” and to take a large share of your budget. You should avoid these types of partners at all cost. Consider this an exposé of some of these practices!

ppc software pricing models

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How to Use Brand Affinity to Dramatically Increase CTR

On February 8, 2017
10

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms.

After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates of 40, 50 or 60 percent) and Quality Scores (9 or 10); in SEO, these are keywords that rank at the top of the SERP. Meanwhile, non-branded keywords perform like donkeys — in other words, average at best.

Be a Unicorn

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The 21 Best PPC Marketing Articles of the Year

On December 29, 2016
2

It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC.

best ppc articles of 2016

In fact, what you're about to read are my picks for the 21 best PPC marketing articles that were published around the web in 2016. These articles are the unicorns that managed to stand out from a sea of donkey articles.

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How to Apply Game Theory in PPC Marketing

On August 15, 2016
19

I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants.

Basically, 1-800 Contacts is in trouble because they were applying game theory to improve their PPC results.

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Automotive Advertising Benchmarks & Data for 2016 [Infographic]

On August 5, 2016
2

Each year, Google processes billions of automotive industry queries across the United States. In fact, 69% of people use Google Search to find answers when they need automotive services.

In automotive PPC, the competition is fierce! Understanding the most current auto industry trends and car advertising tactics gives smart marketers a leg up on the competition. That’s why we took a good look recently at the state of search marketing for automotive industry advertisers.

car advertising marketing trends

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3 Ways to Get Inside Your Prospects' Inboxes with PPC

On June 24, 2016
3

Getting your promoted social posts and search ads in front of your sales prospects’ eyes is great and all, but the inbox is where you really want to be.

People often buy B2C products on a whim, but with its longer sales cycles, B2B is entirely different. That’s where email marketing truly shines.

That’s why respondents to eConsultancy’s 2016 Email Marketing Industry Census were nearly twice as likely to characterize their email marketing activity ROI as “excellent” than their PPC activity ROI.

email vs ppc

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4 Apple Innovations Announced at #WWDC that SEMs Need To Know

On June 15, 2016
0

The last few weeks have been full of news for search engine marketers. First, Google held its annual summit to announce the release of myriad new ad products and innovations. Then Bing leaked its response to Google’s announcements; it plans to provide similar innovations on their June API call and blog. Microsoft also shocked everyone on Monday when it announced it would buy LinkedIn for an unprecedented $26.2 billion dollars.

With all this news in the industry, it would be easy for SEMs to overlook another tech giant making waves on the SERP – Apple.

apple innovations 

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These Coding Skills Will Make Every PPC Specialist More Valuable

On May 9, 2016
4

You don’t need to be a full-fledged programmer to do PPC, but having at least some basic coding skills will make you a better and more efficient PPC specialist.

In this post, I will discuss four coding skills that will increase your value as a PPC specialist.

1. JavaScript

What is it?

JavaScript (not to be confused with Java) is one of the world’s most popular programming languages, and together with HTML and CSS, it’s one of the three main building blocks of the web. Almost every website incorporates some elements of JavaScript.

Why is it useful in PPC?

 google analytics

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