The 7-Step Guide to Creating Amazing Cornerstone Content

On October 23, 2017
12

From time to time, people ask me what my #1 content marketing tip is. When I get this question, I always say the same thing: My #1 tip is to create a cornerstone content piece.

cornerstone content

What the heck does this even mean? Why is cornerstone content so important? And how do you actually do it? These are questions you’ll get the answers to today!

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5 Easy Ways to Write an Irresistible Introduction

On September 8, 2017
8

“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth.” 

So begins J.D. Salinger’s iconic novel, Catcher in the Rye, arguably one of the finest opening sentences of any American novel ever written.

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5 Hot Blog Design Trends in 2017

On May 30, 2017
9

From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress.

Although all facets of the design industry move quickly, few aspects of design move quite as quickly – or date quite as badly – as that of web design.

 Blog design trends 2017

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The 7 Best Content Curation Tools in 2017

On May 1, 2017
6

Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.

Best Content Curation

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4 Surprising Benefits of Content Marketing

On April 25, 2017
3

It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems.

But did you know there are plenty of other, not-so-obvious benefits to content marketing as well?

 Benefits of content marketing

Today we’ll be taking a look at four unexpected benefits of content marketing. We’ll go over how these tangential content benefits can help you grow your business, and outline some things you may want to consider before launching your next content marketing campaign.

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23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work

On April 17, 2017
11

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.

 Content marketing stats

Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of the content marketing naysayer.

Shame they’re all false.

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How to Write a Convincing Case Study in 7 Steps

On April 3, 2017
3

The case study has long been a staple of marketing departments everywhere.

However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.

 How to write a case study

In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read. We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.

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7 Traits That REALLY Define High-Quality Content

On March 15, 2017
5

Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival).

donkeys vs unicorns

Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise.

But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content. And you're creating quality content, right? So ... why are most of your content still failing?

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4 Super-Effective Content Syndication Strategies for Bloggers

On February 16, 2017
9

Syndicated content sometimes gets a really bad rap in our industry.

content marketing syndication

Well, I've got a confession to make. I love content syndication, and I cannot lie.

You should, too – and here's why.

First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience.

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