Inside a Content Marketing Hackathon

On June 3, 2016
3

It’s 6:10 p.m., and I’m stuck in an Uber on Boylston Street.

Like a shimmering mirage in the middle of an arid desert, my destination is tantalizingly close, yet terribly far. I’m trying to get to Atlantic Avenue in Boston, but the snarl of traffic currently blocking what seems like the entirety of Back Bay has other ideas.

 Inside a content marketing hackathon

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13 Actionable Tips For More Awesome Marketing Presentations

On March 15, 2016
7

title slide

Many moons ago, before I became a WordStreamer, I applied for an entry-level position at a company that required six (yes, SIX) rounds of interviews. I persevered through the process, miraculously nailing the final interview and was informed that the only thing standing between me and my dream job was a single PowerPoint presentation.

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5 Quick & Actionable Tips for Better Content Marketing Images

On March 1, 2016
10

Hey guys, you know you should be using images in your content marketing, right? RIGHT?

Apparently, you don’t! I see blog posts every week that have exactly zero images. It shocks me that anyone would publish a blog post without a single image, but this tragedy happens every day. *sob*

content marketing image tips

If you’re not already using images in all your content, here’s why you need to...

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Our 13 Best Content Marketing Tips… Ever!

On December 28, 2015
14

Although paid search is our primary focus here at WordStream, we (along with almost every other company these days) are also in the media business. Purely by virtue of having a blog, we’re constantly looking at ways to not only optimize our content’s performance, but improve the content itself.

Content marketing advice

Since content is such a big part of what we do here at WordStream, we wanted to look back at our content marketing advice and collect it all into one, invaluable post. However, we weren’t “content” (pun most definitely intended) to focus on our content marketing advice from 2015, but rather the very best content-related content from the entirety of the WordStream blog.

So here we are – the best content marketing advice we have to offer. Whether you’re a seasoned blogger with strong traffic or a fledgling newbie with a small (yet beautiful), brand-new blog, you’ll find plenty of actionable advice you can use immediately in these 13 tips and strategies.

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3 Cool New Keyword Tools for Generating Content Ideas

On December 1, 2015
9

You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas. The WordStream Free Keyword Tool and AdWords Keyword Planner are old, reliable favorites, but here are three newish/new-to-me keyword tools that I’ve been using lately to find new keywords to conquer.

cool keyword tools

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7 Thought-Provoking Takeaways from #MozTalk Content Edition

On November 19, 2015
2

On Tuesday night, two of my colleagues and I trekked our way across the Mass Ave bridge into Cambridge to join a group of mainly jovial SEO and content marketers in Wistia’s “school-chic” office. With its high ceilings, exposed brick and oversized windows the office envy set in immediately, but we were too distracted by the spread of gourmet brussels sprouts and cheese spreads to dwell on it.

Moztalk

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3 Tips for Ranking in the Featured Snippet (AKA Position Zero)

On October 13, 2015
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It was the great Pete Meyers, better known as Dr. Pete, who got me thinking of Google's Featured Snippet as “Position Zero” back at Mozcon this summer. That’s because Google sometimes features your content in the Answer Box even if you’re not in position 1. It’s like skipping a grade in school, but on the SERP!

Check out the results below – our post is featured in the Answer Box even though it ranks #2 in the regular organic results, after the #1 Google support result:

google answer box tips

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7 Sources for Marketing Data to Make Your Content More Convincing

On July 14, 2015
4

Marketing data is one of your most diverse and powerful tools as a content producer. Without hard data to support your assertions, even the most articulate points of view can fall short. This is why it’s so important to back up your arguments with data and empirical evidence.

In today’s post, I’ll share seven sources of marketing stats that you can use to strengthen your content. By using (and appropriately citing, of course) this data in your content, your points will be more persuasive, your arguments more compelling, and your content more credible.

Let’s get started!

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