What Is Long-Form Content and Why Does It Work?

On May 5, 2014
18

Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly miniscule attention spans. The other might say that producing longer articles is an excellent way to engage with readers and offer them genuine value and a rewarding experience.

Which of these content marketers is right? Yep, you guessed it – the long-form content evangelist. In this post, you'll learn:

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UGC 101: Guide to User-Generated Content Marketing

On April 28, 2014
12

What is the fabulous and extraordinary thing that is UGC? No, it’s not the latest clog variation of UGG boots - it’s none other than user-generated content!

Today we’re looking at different kinds of user generated content, examples of user-generated content, where to find it, how to use it, and more!

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Content Marketing for E-Commerce: 3 Great Examples

On September 9, 2013
22

As a content marketer here at WordStream, I see great examples of content marketing almost every week – but most of them are coming from lead gen and B2B companies. It makes sense – if you offer a service or some kind of software that helps people do something, content marketing helps you position yourself in the customer’s eyes as an expert in that area.

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