Universal App campaigns serve install ads that run on Google Search, Display, and YouTube ad networks.
They're perfect for creating a low effort, low cost install channel that you can put on autopilot because Google does the work for you!
More importantly, you automatically target many marketing channels through one campaign, saving hours of work and ongoing optimization.
I've had a ton of success using Universal App Campaigns – and you will too – as long as you follow this simple guide.
Let's get started!