8 Popular Landing Page Designs: Which Types Work Best?

On September 21, 2017
0

Landing page designs Mayweather McGregor fight

Designers and marketers are always debating what types of landing pages work best. Minimalist design? How much copy? Long-form or short-form? What about video vs. static? Well, why not square landing page designs off in a series of fights?

So check out eight popular landing page design types, their pros and cons, how they compare, and what might happen if they duked it out in a ring.

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33 CRO & Landing Page Optimization Stats to Fuel Your Strategy

On August 2, 2017
6

Let’s talk optimization.

Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the best CTA and creative pairing to get a click through, trying to shave a second off your website load time to get that bounce rate to dip.

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5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

On January 17, 2017
5

These days, creating a high-performing landing page isn’t rocket science.

It’s rare that you’ll come across a landing page that blatantly defies best practices, especially if it’s on the receiving end of high-priced PPC traffic.

That’s why this article isn’t about how to optimize your landing pages for conversion, it’s about how to squeeze more value out of your already high-performing landing page.

get more conversions

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3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

On January 4, 2017
5

A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed.

Of course, there could also be instances in which your landing pages, in keeping with your ad copy and account structure, are phenomenal, but, for who knows what reason, you’re still not seeing conversions turn into customers.

ppc landing page tips

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The 9 Best 404 Error Pages We’ve Seen

On November 23, 2016
12

What Is a 404 Error Page?

First things first. A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. Instead of serving the page the user wanted, the site serves the 404-error page.

 HTTP/ERROR

Website designers and marketers are realizing the importance of capturing each visitor to the site, even if they land on an error page. In fact, especially if they land on an error page! You don’t want your visitors abandoning your site for a hiccup that could be your fault for not cleaning up dead links.

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4 Ways to Make Your Landing Page Experience More Relevant

On November 14, 2016
3

One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.

From message matching and ease of navigation, to originality and trustworthiness, there are many ways to optimize both your landing page experience and PPC ads by making them more relevant to each other. Here are four to get you started.

landing page experience more relevant

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Top 5 Mobile Tests to Try This Month

On October 12, 2016
4

The key to converting more mobile visitors is understanding that we aren’t using mobile devices as a replacement for desktop—we are using these devices in a whole other way.

mobile landing page tests

Since mobile visitors behave and think differently than desktop ones, it’s crucial for us as marketers to identify these behaviors and the mobile state of mind to create a better experience that’s dedicated to converting them.

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