5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

On January 17, 2017
5

These days, creating a high-performing landing page isn’t rocket science.

It’s rare that you’ll come across a landing page that blatantly defies best practices, especially if it’s on the receiving end of high-priced PPC traffic.

That’s why this article isn’t about how to optimize your landing pages for conversion, it’s about how to squeeze more value out of your already high-performing landing page.

get more conversions

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3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

On January 4, 2017
5

A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed.

Of course, there could also be instances in which your landing pages, in keeping with your ad copy and account structure, are phenomenal, but, for who knows what reason, you’re still not seeing conversions turn into customers.

ppc landing page tips

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The 9 Best 404 Error Pages We’ve Seen

On November 23, 2016
12

What Is a 404 Error Page?

First things first. A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. Instead of serving the page the user wanted, the site serves the 404-error page.

 HTTP/ERROR

Website designers and marketers are realizing the importance of capturing each visitor to the site, even if they land on an error page. In fact, especially if they land on an error page! You don’t want your visitors abandoning your site for a hiccup that could be your fault for not cleaning up dead links.

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4 Ways to Make Your Landing Page Experience More Relevant

On November 14, 2016
3

One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.

From message matching and ease of navigation, to originality and trustworthiness, there are many ways to optimize both your landing page experience and PPC ads by making them more relevant to each other. Here are four to get you started.

landing page experience more relevant

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Top 5 Mobile Tests to Try This Month

On October 12, 2016
3

The key to converting more mobile visitors is understanding that we aren’t using mobile devices as a replacement for desktop—we are using these devices in a whole other way.

mobile landing page tests

Since mobile visitors behave and think differently than desktop ones, it’s crucial for us as marketers to identify these behaviors and the mobile state of mind to create a better experience that’s dedicated to converting them.

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6 Landing Page Copywriting Principles for More Conversions

On August 2, 2016
0

A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away.

“WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they read the whole thing, and still...no conversion.”

Sound familiar? Marketers everywhere work tirelessly to optimize their landing pages, hoping for high conversion rates. They employ A/B tests, switch up button colors, and play with page length. But are they paying enough attention to what’s actually written on the page?

landing page copywriting tips

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7 Strategies for High-Converting Landing Pages

On June 10, 2016
2

We’ve covered the basics for landing pages many times here at WordStream, from our favorite landing page tips and tricks to the best landing page tools you can use to amplify your landing page performance. However, today I’d like to take a look at some landing page strategies that go beyond the basics, so you can take your landing pages to a new level of conversion power.

These real-world examples should provide a spark that you can employ in your own landing page optimization efforts to get significantly higher conversion rates.

high converting landing pages

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White Space Design: Your Secret Weapon for Great Landing Pages

On May 20, 2016
5

Growing up I was always fascinated by construction sites. I loved watching bricks getting stacked, door frames getting measured, and drywall getting hammered. I was eager to watch nothing become something.

Designing a landing page is a lot like constructing a building — there’s nothing on a page when you begin. But as you start adding the necessary elements, you see something amazing come alive.

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