Bing Ads Benchmarks for YOUR Industry

On November 6, 2017
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It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and now, according to ComScore, Bing and its partners make up a combined 35.6% of the US desktop search market!

Bing Ads has a few unique advantages to Google AdWords that dedicated SEMs can take advantage of. Additionally, just like on AdWords, performance can differ across different industries on Bing – making it extra lucrative for certain advertisers.

average ctr on bing

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WordStream Recognized with Elite Status in Expanded Bing Partner Program

On November 15, 2016
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Today I’m excited to announce that WordStream has joined a small and exclusive group of companies named as trusted advisors to Microsoft’s growing customer base for search advertising through the Bing Ads Network. As an Elite Partner to Bing Ads, we will have exclusive access to trainings and breaking news which our teams here can use to provide even better service and features to WordStream clients.

Bing Elite Partner SMB

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Bing’s Expanded Text Ads Even Outperform Google’s [Data]

On October 25, 2016
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Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in July, we’ve seen most advertisers jump to create and test out the new ad format, generally discovering that expanded text ads increased their CTR.

Not to miss the opportunity, Microsoft announced that they would be rolling out Bing Expanded Text ads later this year. Well, today’s finally the day! Bing Expanded Text Ads are now available to be created to all advertisers in the Bing Ads interface!

bing ad expanded text ad ctr

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Is Bing Ads Ready for the #GoogleSummit Changes?

On June 14, 2016
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There’s no doubt about it, Bing Ads and AdWords have a tenuous relationship. In some ways, they’re competitors, vying for marketers to pour more advertising dollars into their respective networks. Yet, they’re also partners of sorts, working together to shape the future of digital advertising.

Lucky for SEMs, these ad management platforms have become increasingly similar throughout the past few years, making it easier for us to serve ads through both. In fact, they’re so closely aligned that many advertisers execute the same strategies on both networks. Some even duplicate their AdWords campaigns and upload them directly into the Bing Ads interface.

Of course, when either of these platforms launches a major change, this symbiotic relationship is at risk.expanded text ads

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Cheat Sheet: Bing Ad Extensions

On February 5, 2016
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bingads cheat sheet title

Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its Ad Rank formula – but far too few of you have applied the same strategy to your ads on Bing! In fact, many people don’t even realize that Bing offers extensions.

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Foretelling the Future of Search: 5 Revelations Shared at #BingAdsNext

On November 17, 2015
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Future of Search BingAdsNext

Last week, I flew out to Seattle for BingAds Next, an annual event that Microsoft hosts to give power users the opportunity to learn about upcoming products and emerging trends in online advertising. Given Bing’s reputation for throwing the most opulent events in the industry (believe me, I’ve enjoyed my fair share of orange candy bars and never-ending cocktails, courtesy of the Microsoft crew), I was excited for the trip, but the itinerary was vague and, as a first timer, I had no idea what I was in for.

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5 Fascinating Paid Search Insights from Bing Ads Connect

On October 28, 2015
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Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. I left with tons of insight, which I’m looking forward to sharing with you all. Here are the 6 most fascinating things I learned at Bing Ads Connect, which all paid search marketers need to pay attention to:

 

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Remarketing Now Available to Bing Ads Advertisers

On October 16, 2015
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Whenever I talk at conferences, people always ask me whether they should launch a remarketing campaign. This question blows my mind – it’s like asking whether they should be doing paid search or advertising on social!

Bing Ads remarketing diagram

Guys, remarketing is absolutely essential in today’s online advertising landscape. Now, Bing Ads is offering remarketing to Bing Ads advertisers as of yesterday (read the official blog post here), another great step forward for Bing and great news for advertisers – and perfect timing for campaigns being launched for the holidays.

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