23 Creative Advertising Ideas That Actually Work

On December 20, 2016
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Per a 2014 report from SJ Insights, people are exposed to an average of 5,000 advertisements and brands per day. Of that number, only an average of 153 advertisements are noted, and we only engage with about 12 ads. The competition for attention is fierce and your ads need to stand out from the crowd to get noticed.

Keeping that in mind during this frantic holiday shopping season, I compiled a list of creative advertising ideas with examples to make your brand stand out!

Creative Advertising ideas

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7 Powerful Grassroots Marketing Ideas

On December 8, 2016
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PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services.

Grassroots marketing can be an excellent way of getting the word out about your business. This can be especially powerful for small, locally focused businesses with a brick-and-mortar location.

 Grassroots marketing

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4 Elements You Need for an Inspiring Company Mission Statement

On December 7, 2016
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No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well as to brag about your offering to the world.

It’s easy to get it wrong. There are some mission statements that are lengthy, meandering, and boring. Some companies don’t have a mission statement at all! If you are worried about re-working your mission statement or starting a new business and need a guide, I’ve compiled a list of golden rules to follow and examples of mission statements from companies who do it well!

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19 Genius Dental Marketing Ideas to Grow Your Practice

On November 30, 2016
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I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with.

Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories. What we could all agree on: finding a good dentist is hard.

You might find that bringing in good clients is hard too! Here are some smart marketing ideas to make it easier for your potential customers to find your practice.

Local Awareness for Dental Practices

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5 Ways to Earn & Build Customer Loyalty

On November 10, 2016
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Your loyal customers are the ones who are going to buy your products even if they aren’t on sale and recommend your offerings to friends, and you always want that audience to be large enough to keep you afloat.

Ways to Earn Customer Loyalty

What is Customer Loyalty?

Customer loyalty is a measure of how likely your customers are to do repeat business with you.

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The 7 Best Olympics-Related Marketing Campaigns

On August 22, 2016
1

I have a confession. I only watch the Super Bowl for the commercials. I couldn’t care less about football—being from Philly, I’ve had my heart broken enough—but I love watching puppies and kids and emotions sell brands. Forget big men pushing each other around, it’s all about the ads!

But even better than the Super Bowl is the Olympics. They only come once every two years and, even better, they are weeks of heart-string-tugs and motivational marketing campaigns.

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15 Ways to Get More Customers on the Cheap

On July 12, 2016
1

Promotin’ your business ain’t easy.

Big companies have it made. They throw down big bucks, and they’ve got rooms full of people working with outside vendors to literally buy attention and brand awareness.

But not you. Nobody knows who you are, or why you exist. Which means they don’t trust you. Which means no one’s buying either.

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Website Design Inspiration: 8 Sites to Spark Your Creativity

On July 7, 2016
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Thanks to emerging technologies and the growing expectation that we should be able to do almost literally everything online, there’s never been a more exciting time in the field of web design. From huge brands redefining what corporate websites can be to the minimal, elegant work of small boutique design studios, the web has never looked better.

 Website Design Inspiration header image

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Easy Guide to Hero Images: How to Look Good & Get the Clicks

On June 7, 2016
2

I have a confession: I fall for clickbait. As I scroll through social media, I fall into the rabbit hole of silly articles— “Have you ever seen a one-day old baby otter?” No, but I’m about to—which always lead to more articles and videos of late-night comedians, small animals, or delicious food.

But I have my limits! When I click through an article, I can tell as soon as I land on the page if I am in no-man’s-land. Looking at the image and copy at the top of the page, I can tell if this is what I really want, and I navigate away immediately if it looks shady.

The importance of that hero image with copy or a call to action is so important! Here I have compiled best practices and examples of how to make your hero images pretty and entice your audience.  

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Easy Guide to Creating an Awesome “About Us” Page

On May 27, 2016
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So, you’re looking to rebrand. Or revamp your website. Or maybe you’re building a site for the first time. How are you going to present yourself to the world wide web? What does a visitor need to know about you and your business to compel them to stick around?

As someone coming off of a fresh job search (yay, WordStream!), I can’t tell you how much About Us content I browsed over the past few months. Or worse, couldn’t find at all!

In this guide I’ll share 3 main points to keep in mind when you’re looking for answers to that eternal question, “How do I design my About Us page?”—or your audience’s question, “Tell me about yourself” —including tips for your About Us page’s content, layout, design, and concept.  

Kickstarter's About Us page

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