The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads

On June 19, 2017
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We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does the incendiary become scandalous? When does gender targeting become sexist? At what number of Monday bathroom breaks, having already taken five, have you officially taken a sick day?

So the question remains: Where is the line? In the embarrassment of controversial ads we examined, we found two lines, delineating three distinct categories. We took the best of the best from each category, and voilà:

Most Controversial Ads

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4 Free Resources to Inspire Better Ad Creative

On May 10, 2017
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A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative talent, accountant, or debt collector depending on the day of the week.

My point is this: the tired adage about small business owners and hats might be played out, but it’s completely true.

ad creative inspiration 

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31 Must-Ask Interview Questions for Marketing Jobs

On May 8, 2017
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Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. Especially when your company is rapidly growing and you’re interviewing for multiple positions at once, it can be hard to keep up!

The marketing team is hiring for several roles right now, and we were lucky enough to receive interview training from our lovely recruiter, Michelle Cataldo, and our great HR manager, Hillary Reilly, and wanted to share our wealth of new-found information.

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17 Hair-Raising Salon Marketing Ideas

On February 17, 2017
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If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair. If you’re anything like my lovely colleague, Allen, you’d rather shave your own head than spend your time trying to find the perfect salon. I have such a hard time finding a good hairdresser that I often travel back to Philadelphia to get my hair cut (yes, 6.5 hours for a haircut. I’m insane.)

But if you’re running a salon, you want to stand out from the crowd to hook shoppers like me! Here are some marketing ideas to employ to grow your customer base and stay on top of your marketing game.

Fun Marketing ideas for Salons

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23 Creative Advertising Ideas That Actually Work

On December 20, 2016
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Per a 2014 report from SJ Insights, people are exposed to an average of 5,000 advertisements and brands per day. Of that number, only an average of 153 advertisements are noted, and we only engage with about 12 ads. The competition for attention is fierce and your ads need to stand out from the crowd to get noticed.

Keeping that in mind during this frantic holiday shopping season, I compiled a list of creative advertising ideas with examples to make your brand stand out!

Creative Advertising ideas

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7 Powerful Grassroots Marketing Ideas

On December 8, 2016
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PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services.

Grassroots marketing can be an excellent way of getting the word out about your business. This can be especially powerful for small, locally focused businesses with a brick-and-mortar location.

 Grassroots marketing

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4 Elements You Need for an Inspiring Company Mission Statement

On December 7, 2016
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No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well as to brag about your offering to the world.

It’s easy to get it wrong. There are some mission statements that are lengthy, meandering, and boring. Some companies don’t have a mission statement at all! If you are worried about re-working your mission statement or starting a new business and need a guide, I’ve compiled a list of golden rules to follow and examples of mission statements from companies who do it well!

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19 Genius Dental Marketing Ideas to Grow Your Practice

On November 30, 2016
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I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with.

Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories. What we could all agree on: finding a good dentist is hard.

You might find that bringing in good clients is hard too! Here are some smart marketing ideas to make it easier for your potential customers to find your practice.

Local Awareness for Dental Practices

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5 Ways to Earn & Build Customer Loyalty

On November 10, 2016
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Your loyal customers are the ones who are going to buy your products even if they aren’t on sale and recommend your offerings to friends, and you always want that audience to be large enough to keep you afloat.

Ways to Earn Customer Loyalty

What is Customer Loyalty?

Customer loyalty is a measure of how likely your customers are to do repeat business with you.

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