Google Releases Life Events Targeting to Everyone!

On November 29, 2017
1

Keywords don’t buy your product – people do! It’s no wonder that Google is investing more into allowing advertisers to target audiences instead of keywords

Earlier this year, Google perked heads when they first announced that they would allow us to target based on users going through a major life event, such as getting married. Well, as of today, all advertisers (and agencies) can take advantage of this exciting new life event targeting feature within their AdWords accounts!

adwords life events targeting

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Google Customer Match Expands to Include Targeting by Phone Number & Address

On November 28, 2017
7

As great as customer match is, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.

email match rate in google adwords

Well, just in time for the holidays, Google has expanded the way advertisers can target users with Customer Match – by matching them to their phone number or their address!

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4 Super-Useful New AdWords Features You Need to Try

On November 21, 2017
5

Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns.

Today, I’m going to run through everything you'll need to know to implement these super-useful changes throughout your account.

#1: Promotion Extensions

Since the advent of AdWords, folks like you and me have been forced to use their ad headlines and description to share promos with prospective patrons. No more!

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4 Useful Features Hidden in the New AdWords Interface

On May 25, 2017
12

We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured a bit of everything, from shiny new toys (circuit boards! New Google properties! Voice stuff!) to puppies.

Unfortunately, despite fanfare and legitimate use cases for everything revealed, most AdWords advertisers aren’t going to notice the new stuff at their disposal.

Come December, though, every single one of us will come face to face with “the new AdWords experience,” the pet name Google’s given to their complete overhaul of the AdWords user interface.  

new adwords ui

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11 Changes & New Features Coming to AdWords: What You Need to Know

On May 23, 2017
11

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us.

Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of all the updates right here.

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