4 Useful Features Hidden in the New AdWords Interface

On May 25, 2017
9

We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured a bit of everything, from shiny new toys (circuit boards! New Google properties! Voice stuff!) to puppies.

Unfortunately, despite fanfare and legitimate use cases for everything revealed, most AdWords advertisers aren’t going to notice the new stuff at their disposal.

Come December, though, every single one of us will come face to face with “the new AdWords experience,” the pet name Google’s given to their complete overhaul of the AdWords user interface.  

new adwords ui

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11 Changes & New Features Coming to AdWords: What You Need to Know

On May 23, 2017
8

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us.

Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of all the updates right here.

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Introducing New Smart Display Campaigns in AdWords

On May 1, 2017
12

The Google Display Network includes over 3 million websites and apps and offers almost as many ways to target your display ads across the web. While all of this targeting gives sophisticated advertisers plenty of control over their ads’ performance, it can be intimidating to find the best way to start advertising or optimize your display ads.

Google hopes to make this ad targeting conundrum easier with its brand new Smart Display campaigns, which are rolling out of beta to all advertisers now. Google’s new smart display campaigns allow advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business without requiring any set targeting. All advertisers need to do is select a CPA goal and upload some ad assets and then Google handles the rest.

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Available NOW: Similar Audiences for Search Campaigns [Data]

On April 25, 2017
4

As more advertisers begin to look to networks like Facebook (and its elaborate audience targeting options), Google has had to get more dynamic with its audience solutions. Over the past few years, Google has introduced Remarketing Lists for Search Ads (RLSA), Customer Match, and recently demographic targeting for search to allow advertisers more flexibility on who sees your ads.

And soon, Google will release another potentially powerful targeting option, currently in closed beta – Similar Audiences for Search Campaigns.

Similar Audiences for Search Campaigns reach data

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