10 Things You Need to Know About the New Google Maps Local Search Ads

On June 1, 2016
10

Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.

Another big change was what Google described as "the next generation" of local search ads. So what exactly are these new Google maps ads? What’s changing?

Here are answer to the top 10 questions you’re asking (or should be asking!) about the new Google Maps local search ads.

google maps app ads

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A Sneak Preview of the New AdWords Interface

On May 25, 2016
7

I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in 2017, which isn’t even available in beta yet.

At the Summit, Google had it running on a bunch of demo-pods and you could ask the product managers questions. Right now it’s literally about half built – areas like opportunities, the shared library, etc. haven’t been implemented yet (clicking on them triggers a “coming soon” image).

However, there’s enough built to get an overall feel for how the new system works, and in this post I’ll give you a quick overview of the new AdWords interface along with my first impressions.

New AdWords interface design principles

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5 BIG Changes Coming to AdWords: Everything You Need to Know

On May 24, 2016
36

For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.

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Gmail Sponsored Promotions Released from Beta! (Again…)

On September 4, 2015
3

When Google originally tested Gmail Sponsored Promotions (GSP), now known as Gmail Ads, they lived in their own UI (not in AdWords). Google saw success with the beta and released it to AdWords, where it became available to all advertisers. There were some issues with the AdWords integration, so GSP was put back into its original beta state. Very recently it was released again for use to all advertisers!

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YouTube TrueView Ads Can Now Include Interactive 'Cards'

On April 8, 2015
7

Who likes to be interrupted by ads when they’re trying to watch a program or even a movie preview? Not many of us. I still clench my teeth when I’m forced to watch commercials on my basic cable plan, but I’m sure by now you’ve all seen the option to skip an ad when attempting to watch a video on the Google owned video service, YouTube. This option, known as “TrueView Ads,” was released by Google 5 years ago.

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Google AdWords Hotel Ads Improve How You Reach Guests

On March 19, 2015
0

Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some comparison shopping. I’m sure this isn’t always the case, but more often than not Google is the place were travelers start their hotel booking process.

hotel ads image of a hotel sign 

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