Announcing the New & Much Improved Free Keyword Tool!

On June 27, 2017
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Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our Free Keyword Tool has been a donkey in a sea of unicorns. Though it’s been popular since we introduced it in 2011, updates for the tool haven’t kept pace with changes in the paid search industry or with the features we’ve introduced to our AdWords Performance Grader.

Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid. Driving search engine traffic requires the right mix of keywords, specifically targeted towards your audience. Every paid search workflow should include a process for expanding your keyword lists over time. But most free tools offer limited results and limited utility, especially when it comes to keyword research for PPC.

free keyword research tool

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New Free Tools: Check Your AdWords Metrics Against Benchmarks!

On March 22, 2017
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Viewing on mobile? Check out our new tools here!

If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring out how to measure success can be challenging. We all want to create ads that have high CTRs and chart-breaking conversion rates, but a good metric in one industry isn’t necessarily good in another—in fact, it can be difficult to know what a good CTR is in your own industry. Which numbers should you be looking to beat?

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64 Affordable Small Business Marketing Tools

On March 17, 2017
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Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools.

The good news is that there are plenty of affordable and effective tools out there to help you optimize your marketing efforts and compete with the big guys.

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13 Great Mobile Marketing Tools You Need

On October 14, 2016
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Are you annoyed at companies pushing mobile yet? I know I am. We know, we know, it’s a mobile-first world. Mobile shopping is expanding rapidly, which means as marketers, we have to keep up. Keeping up doesn’t just mean plugging in the CSS to make your landing pages responsive, it also means mobile friendly advertisements, development of mobile apps, and making dashboards accessible from mobile.

But what is most important to mobile users is efficiency and productivity. Below, we curated a list of top apps and tools to help with your mobile marketing plan.

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5 Unexpected Tools for Ad Campaign Optimization

On September 12, 2016
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When it comes to ad optimization, you already know the familiar players – but beyond this, there’s still a lot that goes into creating successful ad campaigns – like the copywriting. The creative. And the ROI.

ad optimization tools

So here are five unexpected, non-obvious tools that can help you create better ads, despite not being advertising-related per se.

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7 Totally Underrated Free AdWords Tools

On May 19, 2016
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There’s no doubt about it, paid search is hard. It requires a diverse skillset; you must leverage your creative side to dream up new keyword combinations, your left-brain to analyze your A/B tests and bid adjustments and Excel wizardry to create reports. Being really good at all of these is exhausting, so luckily, there are plenty of free tools out to make our lives a little easier.

You’re probably well aware of Google’s free offerings, like AdWords Editor and the Keyword Planner, both of which are incredibly powerful. Try diversifying your toolset and adding these totally underrated, super-useful AdWords tools to your repertoire!

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5 Keyword Search Tools All Online Advertisers Should Be Using

On April 11, 2016
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keyword search tools

Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers responded saying that they appreciated the tips, but needed broader tactics to apply to non-retail sites. Ask and ye shall receive! Here are five super-reliable keyword research tools and tactics that will help you get the job done for just about any vertical you’re working with.

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29 PPC Tools You Need to Try This Year

On March 9, 2016
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Since the dawn of mankind we have been inventing tools to help us survive and overcome challenges. Even monkeys use tools to make their lives easier! Now, in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients.

If you’re ready to take an evolutionary leap of your own, check out my list of 29 amazing PPC tools you need to try this year.

bing ppc tools

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