The Complete Guide to Creating Great-Looking Facebook Ads

On September 26, 2017
8

As many of you are likely aware, Facebook is a challenging space for advertisers. Not only are you competing against many other businesses for attention, but you’re also competing against people’s friends and families. Why would someone engage with your ad when they see that their childhood friend just posted her wedding photographs?

how to create great facebook ads guide

This is why your Facebook ad image has to be visually enticing.

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The Beginner’s Guide to B2B Facebook Advertising

On September 25, 2017
10

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, they were sold. That was two years ago, when lead ads and pixels were nothing more than a glimmer in Mr. Zuckerberg’s eye.

In 2017, Facebook is robust enough to do the convincing by itself. At least, it should be.

beginner's guide to b2b facebook advertising

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Facebook Relevance Score: 4 Key Facts to Know

On September 14, 2017
1

Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more people get to see your ads. For Google AdWords, that metric is Quality Score. For Facebook, that metric is Relevance Score.

As Facebook ads become more prevalent among advertisers of all sizes, so too does the focus on the channel’s proprietary health metric, Relevance Score. Today I’ll dive into Facebook’s Relevance Score, addressing what it is, how it’s calculated, and, most important, what you can do to improve your ads’ performance.

components of facebook ad relevance score visualized

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The Last Guide to Facebook Ad Account Structure You’ll Ever Need

On August 30, 2017
4

Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out there. That being said, taking a measured and methodical approach to how your account is structured is integral to getting the most value from Facebook ads.

To scale in Facebook, you need to have a foundation for success. You wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different.

facebook ad account structure guide

This is fine

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5 Ways to Use Facebook Ads to Take Down Your Competitors

On August 1, 2017
5

I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice.

What exactly does that mean?

If you’re not advertising on Facebook yet, prospects (Newsflash: Facebook has 2 billion users) are already growing familiar with your competitors’ brands. This doesn’t bode well for the bodies circling the top of your sales funnel, but it’s especially concerning when we consider folks with wallets already in hand.

facebook competitor ad strategies 

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How to Compete in Facebook Ads

On April 27, 2017
11

If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken.

 How to Compete in Facebook Ads

Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day at the gym every three weeks that you swiftly chase with 64 Michelob Ultras and 12 hours on Netflix.

The problem with competing in Facebook advertising is the overwhelming level of sophistication and complexity. Like most important things in life, knowledge is key, and not just the poor advice of amateurs and gurus (not mutually exclusive).

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