5 Ways to Use Facebook Ads to Take Down Your Competitors

On August 1, 2017
4

I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice.

What exactly does that mean?

If you’re not advertising on Facebook yet, prospects (Newsflash: Facebook has 2 billion users) are already growing familiar with your competitors’ brands. This doesn’t bode well for the bodies circling the top of your sales funnel, but it’s especially concerning when we consider folks with wallets already in hand.

facebook competitor ad strategies 

Read More

How to Compete in Facebook Ads

On April 27, 2017
7

If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken.

 How to Compete in Facebook Ads

Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day at the gym every three weeks that you swiftly chase with 64 Michelob Ultras and 12 hours on Netflix.

The problem with competing in Facebook advertising is the overwhelming level of sophistication and complexity. Like most important things in life, knowledge is key, and not just the poor advice of amateurs and gurus (not mutually exclusive).

Read More

9 Ways Facebook Creative Hub Will Energize Your Social Ads

On April 24, 2017
7

I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff.

Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.

There’s generating a killer concept, deciding which type of ad to use, ensuring it passes the text-checker, setting up targeting, writing copy. By the time you’ve got an ad on your hands, it’s entirely possible your initial audience has aged right out of your target demo.

facebook creative

Read More

The 10 Best Facebook Advertising Features Right Now

On April 18, 2017
6

Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks.

Engaging ad formats. An unrivaled suite of targeting options. Enough campaign types to help you achieve virtually any marketing objective.

They all add up to one thing: massive advertising opportunity for businesses of all sizes.

 top ten facebook advertising features

Read More

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

On March 28, 2017
5

When we launched the Facebook Opportunity Calculator last summer, we knew two things:

  1. That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of advertisers in the past 18 months).
  2. That organic reach on Facebook is dwindling.

What we didn’t know is exactly how much running Facebook ads can do for your business page. We dug into the data from our calculator to see what the real relationship between organic Facebook marketing and paid Facebook advertising is.

facebook organic metrics total page fans 

Read More

GIFs Will Revolutionize Your Facebook Ads - Here's How to Use Them

On March 7, 2017
6

They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to launch your Facebook ads’ click-through-rates higher than a Boulder-based astrophysicist.

While the majority of your GIF-usage to this point has likely consisted of emotive responses that simply couldn’t be expressed through words…

 using GIFs on social media

Read More

4 Facebook Ad Fails (And How To Fix Them)

On March 2, 2017
6

Marketers and small businesses love running Facebook ads because they yield fantastic results at a low cost.

Plus, Facebook ads are also really easy to run...right???

Did anyone out there (especially designers) just sigh?

Yes, advertising with Facebook is very simple, but with the ever-changing and often opaque creative requirements, things can get tricky and frustrating on the ad creation side. None of the following issues I’ve encountered are insurmountable by any means (and I’ll show you how to work around them). But man does it get frustrating (and kinda funny) sometimes.

facebook ad fails

Read More

Facebook Ad Benchmarks for YOUR Industry [New Data]

On February 28, 2017
59

Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.

If you’re one of the 2 million advertisers who started advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform. Facebook has nearly countless ad targeting options to explore, and performance differs for every client. Just like on AdWords, performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?

average click through rate for facebook ads

Read More

Pages

WordStream Awards: