The Complete Guide to Creating Great-Looking Facebook Ads

On September 26, 2017
8

As many of you are likely aware, Facebook is a challenging space for advertisers. Not only are you competing against many other businesses for attention, but you’re also competing against people’s friends and families. Why would someone engage with your ad when they see that their childhood friend just posted her wedding photographs?

how to create great facebook ads guide

This is why your Facebook ad image has to be visually enticing.

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The Beginner’s Guide to B2B Facebook Advertising

On September 25, 2017
10

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, they were sold. That was two years ago, when lead ads and pixels were nothing more than a glimmer in Mr. Zuckerberg’s eye.

In 2017, Facebook is robust enough to do the convincing by itself. At least, it should be.

beginner's guide to b2b facebook advertising

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Facebook Relevance Score: 4 Key Facts to Know

On September 14, 2017
1

Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more people get to see your ads. For Google AdWords, that metric is Quality Score. For Facebook, that metric is Relevance Score.

As Facebook ads become more prevalent among advertisers of all sizes, so too does the focus on the channel’s proprietary health metric, Relevance Score. Today I’ll dive into Facebook’s Relevance Score, addressing what it is, how it’s calculated, and, most important, what you can do to improve your ads’ performance.

components of facebook ad relevance score visualized

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The Last Guide to Facebook Ad Account Structure You’ll Ever Need

On August 30, 2017
7

Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out there. That being said, taking a measured and methodical approach to how your account is structured is integral to getting the most value from Facebook ads.

To scale in Facebook, you need to have a foundation for success. You wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different.

facebook ad account structure guide

This is fine

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