3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

On October 27, 2016
5

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer.

You want to know why you should click on that ad—will you get a discount, is there a big sale going on now? Maybe it’s a remarketing ad for a product you considered in the past. Will it save you time, money, or a future headache? “Stock up on winter clothes now before the first big snow!” or “Have your groceries conveniently delivered to your doorstep.”

Will Smith's Value proposition 

Will Smith knows his value proposition!

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5 Reasons Your Facebook Ads Aren't Working

On October 25, 2016
4

You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there.

Facebook, on the other hand, is a mess.

Part of the problem is that Facebook ad campaigns are a completely different animal compared with what you’re used to. If you’re not yet seeing the return you’re looking for, start troubleshooting now.

facebook ads not working

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The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

On October 11, 2016
9

What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific actions and target individuals based on them. 

The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

In this post, I’ll show you not only how to properly track results in Facebook, but to leverage Facebook’s complex interface to cater to your entire marketing funnel. 

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Facebook Unveils (Then Veils) New Custom Audience: Link Sharers!

On September 30, 2016
4

There’s a new reason to start cranking out quality content, folks. Facebook appears to be close to launching a brand new targeting method, one that will allow advertisers to target users who share your on-site content on Facebook.

Yesterday, Facebook advertising wunderkind Jon Loomer blogged about his experience with this new custom audience. It appeared randomly and disappeared soon thereafter:

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How to Use Facebook Ads to Recruit Top Talent

On August 23, 2016
3

Meet Justin.

job recruiting facebook ads

Justin Weyant is kind of amazing. He just won WordStream's Core Values Achievement Award, our monthly program where we recognize a single employee (out of almost 200!) who represents our company core values.

Did he happen to notice a "Now Hiring" sign in our window on Huntington Ave. in Boston while he was walking by? Did we use a recruiter? Did he respond to our listing on a job site? Did we find him using LinkedIn?

No, no, no, and no. He saw one of my ads on Facebook and messaged me. Seriously.

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Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook Sales

On August 18, 2016
2

Most people don’t realize that there are a lot of ways to advertise on Facebook beyond just posting on their business page or running straightforward ads. For smart, creative marketers, Facebook is a powerhouse of opportunities just waiting to be leveraged. However, to fully benefit from these opportunities, you need to think outside of the box and use Facebook in ways that few marketers are.

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Ultimate Facebook Ad Types Cheat Sheet

On July 13, 2016
8

If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. I got you.

In this post, we outline detailed Facebook ad specs along with example ads for EVERY Facebook ad type. Let's dig in!

Facebook Ad Types

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9 Tips to Write the Best Facebook Ads Ever (with Examples)

On June 29, 2016
9

I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users.

facebook engagement rates

Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more than ever—70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to stats from Pew Research Center.

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