All of Facebook’s Ad Targeting Options (in One Epic Infographic)

On June 27, 2016
19

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.

While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to become your fan or your customer. These targeting options focus directly on users and profiling potential customers in order to get clicks and grow your business.

facebook ad targeting

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Do Facebook Ads Work? Find Out (for Free) with New Facebook Ad Tool

On June 21, 2016
3

Facebook ads – they’re so hot right now. But like with all things bright and shiny in marketing, it’s smart to be skeptical and ask whether it’s really right for your business. The tough part is that this isn’t necessarily an easy question to answer. Well at least it didn’t used to be…

Enter the Facebook Advertising Opportunity Calculator.

WordStream is always trying to keep you an informed and on top of the online marketing industry. So it made perfect sense for us to help you answer that burning question: Is Facebook advertising right for my business?

Facebook ad tool

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Wow—Facebook Ads on 3rd Party Sites for Non-Users

On June 2, 2016
5

This is my mom.

my mom! 

She is many advertisers’ dream girl. She’s a full-time housewife, armed with a healthy wallet and plenty of time to peruse the internet. Moreover, she lovingly serves as a part-time personal assistant for most of my immediate family—meaning that she’s perpetually online shopping for everything ranging from household supplies to clothes for my dad to flights for us kids.

She fits the perfect profile for so many online advertisers and yet, for years, she’s eluded many of their ads. Why? Because this woman is staunchly anti-Facebook.

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7 Awesome Facebook Ad Examples (And Why They Work)

On May 23, 2016
7

Considering where this post appears, what I’m about to say might seem blasphemous, but I’m going to say it anyway. I can’t stand online advertising.

 Facebook ad examples

As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around. As a result, most online ads seem cheap, disruptive, or misleading – which is why I rarely pay attention to them (when I’m not using an ad blocker, of course).

Facebook ads, however, are much better at piquing my interest. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying.

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3 Unconventional Facebook Advertising Strategies That Work

On March 28, 2016
4

Facebook advertising is one of the most effective marketing strategies at your disposal. It’s also one of the most intimidating advertising channels for newcomers. With almost as many ways to target relevant audiences as there are ways to use Facebook in general, figuring out precisely what strategy to adopt can be a challenge for those new to paid social.

Unconventional Facebook advertising strategies

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Does Facebook Advertising Work? [DATA]

On January 25, 2016
15

Whether you’re curious about the ads you’ve seen in your News Feed or are considering diversifying your digital marketing strategy to incorporate paid social, you’ve probably asked yourself the same question: does Facebook advertising work?

Does Facebook advertising work?

It’s a perfectly reasonable question, regardless of how familiar you are with paid social. Fortunately, there’s a short, easy answer: yes, Facebook advertising works – incredibly well.

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The Ridiculously Awesome Guide to Facebook Remarketing

On November 16, 2015
29

Facebook remarketing guide

My beautiful mother, who is “technologically challenged,” told me about the Cole Haan boots she found online that followed her around the internet. “It was so weird. I saw them on Facebook three times in the last two weeks so I ordered them. I figured it must’ve been fate,” she said.                     

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4 Tips for Creating Amazing Facebook Landing Pages

On November 6, 2015
3

If you’re not already using Facebook advertising, you probably know you should be – it’s cost-effective, the reach is huge, and the targeting capabilities are phenomenal.

But there’s more to Facebook Ads than just the ads! If your campaigns are going to succeed, you also need great Facebook landing pages. Although creating compelling visual ads for your Facebook campaigns is crucial, it’s only half the battle – your accompanying landing pages need to be just as strong (if not more so) to ensure your visitors go the distance and convert.

Facebook Landing Pages

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