How to Win New PPC Accounts: 5 Approaches for Agencies

On September 27, 2017
3

how to add ppc as a revenue stream

If you Google “wealth strategies,” you’ll quickly find the concept of multiple revenue streams. Usually, these articles recommend buying property and generating rental income. But for the modern marketing agency, there’s a simpler way.

Your agency has an advantage over most other companies in that you can, and likely do, offer multiple services. And PPC advertising can be your next revenue stream … if you ask the right questions.

Today, I’ll outline five things you should say to your prospects as well as your agency’s new and existing clients to introduce them to PPC.

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How to Build a PPC Offering at Your Digital Marketing Agency

On February 27, 2017
6

Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was yesterday.

building a ppc offering for your digital marketing agency

Now, there are infinite possibilities when it comes to designing, launching, and managing a PPC offering for your digital marketing agency. On one hand this is fantastic: you can tailor your offering to best fit your existing skills and the needs of your clients. On the other, you’ve probably got a thousand questions...

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3 Ways to Run More Effective Client Meetings

On July 8, 2016
1

PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance getting all of our tactical work done when comparing the time we spend living in conference rooms or enduring hour-long conference calls. How do we keep our sanity?

Hey, it’s what we do! And we’re (hopefully) good at it! But have you ever finished a meeting and found you were asking yourself, “What was the point of this meeting? What did we just accomplish”? Or worse, have you LED meetings where you felt like that at the end? Trust me, we’ve all been there.

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5 Steps to Landing a Big Account (When You Suck at Sales)

On February 16, 2016
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how to land a big client title

I’ll kick off this blogpost with a confession—I’m not, and have never been, a sales person. I just wasn’t born with that sales DNA. When I was a kid, I went to a parochial school where the nuns attempted to cultivate our sales skills early-on (or they were just dead set on running successful fundraisers).

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7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients

On February 19, 2015
4

Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Or perhaps your agency also manages PR, video production, and social advertising in addition to PPC? Agency life is tough! There needs to be a Zen-like balance between generating results to keep your current client base happy, but also bringing on new clients to keep your agency’s revenue on an uphill slope.

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