5 Insurance Marketing Tactics that Drive Quality Leads

On June 20, 2017
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“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb.

In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the insurance industry — are very real.  

This frustrates your clients (especially the yellers) which in turn frustrates you. It’s all very dramatic.

Insurance Marketing Tactics

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7 Proven Lead Generation Ideas You Need to Try

On March 1, 2017
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What tactics, strategies, and techniques can you use to generate more leads for your business?

One study from Citizen Relations Canada found 68% of Canadian millenials have bought because of a “fear of missing out” (FOMO) marketing approach. FOMO is powerful indeed. So are urgency, scarcity, exclusivity, surprise, and social proof.

lead generation ideas

While these tactics work, many other online lead generation approaches work too.

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4 Emails to Include in Every PPC Lead Nurturing Campaign

On August 30, 2016
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As you capture new leads from your PPC campaigns, a solid strategy to make the most of your PPC spend is to get the communication rolling with a lead nurturing campaign. While it’s easy to set up a lead nurture email series in your marketing automation platform, figuring out the content in your lead nurturing emails can be a challenge.

Start with these four easy lead nurturing emails to help your newly captured leads understand and interact with your business – and convince them to become your next customer.

Lead Nurturing Campaigns

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