5 Data-Driven Lawyer Marketing Strategies

On November 17, 2016
1

Every lawyer is familiar with the trials (had to) and tribulations associated with marketing their practice. Keywords are inordinately expensive. Qualifying traffic can seem impossible. And outside of the destination URL virtually every ad on the SERP looks the exact same.

5 data driven lawyer marketing strategies

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5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

On November 9, 2016
5

An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is an excellent habit to develop, but that alone isn’t enough to keep your account performing at a high level.

5 questions every advertise should ask every quarter

Monthly audits might sound like overkill (they aren’t), but taking a deep dive on a quarterly basis is both necessary and completely doable for even the most overworked SEM.

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3 Local Marketing Tips to Lock Up the Local SERP

On November 2, 2016
5

For small, regionally focused businesses to run effective PPC accounts, a local search marketing strategy is key. While it might seem counterintuitive to limit reach with geographic parameters and keyword modifiers, in truth you’re mitigating the power of national competitors with comparatively limitless resources. Don’t allow size to act as an impediment to advertising success: turn it into your biggest advantage.

local business marketing tips for local search marketing

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Getting Started with Google Advertising [Video Series]

On November 1, 2016
1

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how to do it effectively. We also know you’re all really busy! That’s why we decided to turn some of our most popular AdWords guides into three quick one-minute videos. Each video provides a high-level answer to three questions that are common among new Google advertisers. If you’ve got three minutes, you’ve got time to learn a little about how Google advertising works!

google advertising benchmarks

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3 Simple PPC Formulas Proven to Lower Your Costs

On October 17, 2016
25

When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always be able to find a job because everyone hates math and would hire someone else to do it for them.

It was hard for me to believe at age 16 – in high school, being good at math certainly didn’t make me popular. But just one decade later, I have to admit she was right. Math is the universal language and even in a field like marketing, where my peers spend their days thinking of creative ad copy and keywords, math skills are becoming increasingly valuable to data-driven marketers.

cost per acquisition equals clicks times cost per click divided by clicks times conversion rate

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5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]

On September 20, 2016
16

The only constant in search advertising is change. The loss of right side ads. More and much larger ads above the organic search results. Exciting new ad targeting options. And so much more.

With that in mind, and in honor of our recent Grader milestones – the Grader has now been run over 1 MILLION times! – I set out to look at fresh data to get a sense for what if anything is changing in terms of the overall AdWords ecosystem.

advertising data and statistics 2016

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The Complete, Digestible Guide to AdWords Budgets

On September 14, 2016
4

Budgeting is a chore. Always. Whether you’re pinching pennies to pay rent for an overpriced studio overlooking a dingy alley, or paving the road to internet moguldom, or both, simultaneously, it drives the average red blooded American up the wall.

This is especially true in AdWords, where every single click represents either business growth or your hard earned cash becoming kindling.

Unfortunately, resources that take an all-encompassing approach to PPC budgeting are scant. There’s no free app. No extreme couponing. You just have to figure it out.

adwords budgets

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