These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

On August 14, 2017
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Now that standard text ads can no longer be created in either AdWords or Bing, it’s time to look at what work lies ahead of us for migrating to expanded text ads.

First, some good news – 95% of search advertisers have at least begun the migration to ETAs. 71% of advertisers have fully migrated to expanded text ads, with an additional 24% still working through their migration, using a mixture of standard text ads and expanded text ads within their account.

expanded text ad adoption stats

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Positive vs. Negative Ads: Which Works Better?

On August 8, 2017
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I am not particularly excitable, and I am by no means sentimental.

I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting the unbreakable bond between man and Clydesdale do not incite even a single tear…

It would appear I am in the minority.

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The Top 25 Costliest Keywords in South Africa

On July 7, 2017
2

As WordStream’s website manager, I occasionally stumble upon forgotten web pages crafted in the days of yore. For example: I recently read this one from 2009, where Elisa told us Google Wave might just be the next big thing. Our readers probably have a similar feeling of nostalgia when they find our original Most Expensive Keywords post from 2011 (“Insurance keywords at only $25 per click? Those were the days!”)

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The 25 Most Expensive Keywords in Australia

On July 3, 2017
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australia's most expensive adwords keywords

Despite being published in 2011, our “Most Expensive Keywords in Google AdWords” infographic has remained one of the website’s most linked to pages. Who knew Average CPC data have a longer shelf life than Vegemite?

(I had to get that out of the way. I’m sorry. Please don’t leave.)

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The Most Expensive Keywords in the UK

On June 28, 2017
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In the coming weeks, in celebration of our revamped Free Keyword Tool (currently in beta), we’ll be releasing new infographics that reveal the most expensive keywords in five different currencies. Yesterday we saw the most expensive keywords for the U.S. dollar, and today we’re looking at the top 25 highest-CPC keywords in terms of the British pound.

most expensive keywords in the uk

We were fascinated to see how different the results were in the different currencies! I know our friends across the pond are dying to see what our study turned up, so without further ado, here they are, the 25 costliest keywords in the United Kingdom...

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The 25 Most Expensive Keywords in AdWords – 2017 Edition!

On June 27, 2017
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top most expensive adwords keywords

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $100 per click. But was it true?

I had a little idea: What if we used data from our Free Keyword Tool to determine which keywords had the highest costs per click (or CPC’s) in Google AdWords?

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7 Data-Backed Tips for AdWords Ads that Work Right Now

On June 14, 2017
5

PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs).

A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we're now in a mobile-first world.

All of this meant it was time for some major changes to AdWords. So text ads that used to look like this:

non expanded text ad

Have evolved into today's expanded text ads:

expanded text ad example

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