Why You NEED to Switch to Expanded Text Ads In 5 Graphs

On January 16, 2017
1

The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads.

switch to expanded text ads before january 31 

If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.

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7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

On December 19, 2016
4

Admit it. You hate it.

There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you have to create new ad text.

You’ve got to take all of this information into account, come up with a killer value prop, and then stuff it down into an impossibly low restricted character limit.

adwords headlines

Thankfully, there are a few shortcuts available. Tried-and-true formulas from people who’ve already been there and done that.

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The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)

On December 13, 2016
14

Despite the fact that remembering to rinse cans and throw out the little sheet of wax paper covered in coagulated cheese at the bottom of every pizza box is a minor annoyance, I’m a big proponent of recycling.

Unless, that is, we’re talking about stitching old snippets of ad copy together in order to create your new Expanded Text Ads

the 7 deadly sins of expanded text ads

You see, recycling standard text ads—carving off a sliver of a description line here, stealing a CTA there, and pulling it all together with a bit of punctuation or a nice conjunction-suture—simply doesn’t work.

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5 Tips to Align Your AdWords Account with Your Sales Funnel Stages

On December 6, 2016
1

You bring in a consultant or make a new hire to develop the perfect sales funnel. You’re cranking out quality top of funnel content daily. Your nurture campaigns are building relationships with leads as they drift down, down, down. And your swarm of salespeople, armed with demos and free trials, driven by incentive-laden bonus structures, are ready to close like the dickens.

align adwords account structure with sales funnel steps 

You’re probably thinking, “What does this have to do with AdWords”?

And that’s the problem.

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Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money

On December 5, 2016
0

Recently, some large advertisers such as Kellogg’s announced they would no longer advertise on Breitbart.com, citing that the site’s content conflicted with their brand image. Many smaller advertisers are seeing their ads on Breitbart and following suit, and those who oppose Breitbart’s message are calling on other advertisers to do the same.

Although brand damage is a genuine fear for all advertisers, there may be more reason for advertisers to drop their ads on Breitbart than just their corporate values. As it turns out, Breitbart ads don’t work and may be a huge waste of money!

breitbart ads don't work

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3 Crazy-Effective Ideas to Unlock the Full Power of RLSA

On November 16, 2016
5

Remarketing lists for search ads, or RLSA, have been around since July 2012. If, after all this time, you're still only using RLSA to adjust your bids, keywords, and text ads, then you aren't realizing the full potential of RLSA.

be a unicorn

Read on to discover my three favorite, crazy-effective ideas for RLSA. These strategies will be especially helpful if you're doing PPC in a ridiculously competitive market, and/or you have a small budget.

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3 Ways To Keep Your AdWords Account Afloat During A Natural Disaster

On October 11, 2016
5

Natural disasters claim lives and lay waste to property each year. Second to these harsh realities is the dire if not irreversible impact on small businesses. Potential customers in affected areas are concerned with survival, not making a purchase. Brick and mortar locations are destroyed. And advertising efforts fall by the wayside.

No matter how well a small business is doing before a disaster, putting the kibosh on PPC and paid social until conditions improve can have a profound effect on business once the dust settles.

Hurricane Matthew satellite image

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1 Million Reports Later, Some Exciting Updates to the AdWords Grader

On September 19, 2016
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We hit a pretty huge milestone this month: Over the past five years, our AdWords Performance Grader has delivered more than 1 MILLION free reports (over $9 billion in unique ad spend) and helped countless businesses and marketing agencies of all sizes and all over the world understand how their AdWords accounts are performing and where they’re missing opportunities.

We’re constantly evolving our software and tools to stay on top of changes in AdWords and provide more actionable insights for our users. Today, we’re announcing one of the biggest updates in AdWords Performance Grader history – new support for Expanded Text Ads and greatly enhanced mobile data and analysis, including new mobile insights throughout the Grader report.

expanded text ads analysis

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PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing

On August 15, 2016
2

If you’ve read my posts in the past, you’ll know I came to paid search from the world of advanced degrees and elbow patches. While the academia wasn’t quite for me, I’ve managed a number of accounts where I had to use paid search and social ads to find others who are interested in pursuing higher education in its many forms—from locally-targeted advanced degrees to worldwide MOOCs.

PPC Strategies for Higher Ed

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