PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs).
A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we're now in a mobile-first world.
All of this meant it was time for some major changes to AdWords. So text ads that used to look like this:
Have evolved into today's expanded text ads: