We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

On June 6, 2017
16

Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.

But one thing we had never looked at before was the ad text itself. Obviously, all of us folks on the content team are obsessed with words. So we got to thinking: What are the actual WORDS that go into really great, super-high-CTR ads in AdWords? And while we’re at it, what about stuff like numbers and punctuation marks? What are the best CTA’s?

best ads adwords guide header image

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4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)

On May 16, 2017
4

PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies.

So what's been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best to share what new things they've tried out so far this year and had success with.

best ppc

Less whining, more wining

These four leading PPC marketers were kind enough to share their secrets with all of us today...

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The Last Guide to AdWords Account Structure You'll Ever Need

On May 2, 2017
5

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need!

Building a successful AdWords account is a lot like building a house – whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)

adwords account structure guide

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11 Ways to Turn Prospects into Customers

On April 4, 2017
8

11 ways to turn prospects into customers using adwords and facebook

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting boomers in need of retirement savings management, nurture can help grow your brand and your bottom line.

Sometimes (most of the time) people just aren’t ready to convert, to purchase your product or become a bona fide lead, after your first interactions. Depending on your industry, it could take minutes or months to close a prospect. In that time, there’s very little you can do to stop a prospect from being swayed by your competition. That very little is called nurture.

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5 Luxury Marketing Strategies that Drive High-End Sales

On February 15, 2017
4

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers.

Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality. The sheer opulence that becomes a piece of one’s life when he or she buys free-range leave-in conditioner infused with dolphin tears, or an ornate bottle of some top-shelf botanical cordial. 

luxury brand marketing on adwords

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6 Ways to Lower Your CPC with Landing Page Optimization

On February 2, 2017
11

If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.

You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.

With such a long list of tasks to do, the question then becomes, where do I start?

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The Secrets of AdWords CTR in 5 Charts

On January 24, 2017
5

Click-through rate (CTR) is arguably the most important metric in paid search (organic, too, for that matter). It’s a key component in determining Quality Score. It’s indicative of copy that entices prospects to visit your landing pages.

It. Matters.

A lot.

Consumers click on exceptional ads, ads that address their needs or make an emotional appeal, and gloss over bad (or even fine) ones. And while it’s possible that too many clicks can flood your landing pages with un- and under-qualified traffic, if you’re optimizing your landing pages and running remarketing campaigns, the benefits of a high CTR are clear.

account wide search click through rates in 2016 

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Why You NEED to Switch to Expanded Text Ads In 5 Graphs

On January 16, 2017
6

The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads.

switch to expanded text ads before january 31 

If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.

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7 Ready-Made AdWords Headline Formulas to Make Your Life Easy

On December 19, 2016
5

Admit it. You hate it.

There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you have to create new ad text.

You’ve got to take all of this information into account, come up with a killer value prop, and then stuff it down into an impossibly low restricted character limit.

adwords headlines

Thankfully, there are a few shortcuts available. Tried-and-true formulas from people who’ve already been there and done that.

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