Healthcare Marketing Insights for PPC Advertisers [Infographic]

On August 12, 2016
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Each year, Google processes a whopping 28 billion search queries about healthcare topics from across the United States. Nearly a quarter of those consumer needs are resolved by medical ads, resulting in 1 billion clicks on search ads.

Healthcare is such a broad category, though. Advertisers in healthcare are competing against hospitals, pharmacies, labs and other diagnostic services, pharmaceutical companies, weight loss brands and more for their share of online consumer attention.

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Google Retiring Converted Clicks – How Will You Measure Conversions Now?

On August 11, 2016
2

Google recently announced one more major change – AdWords has outgrown the “converted click” metric it’s been using for the past 15 years and advertisers will not be able to measure converted clicks after September. Advertisers will have to use the more sophisticated, albeit sometimes more confusing “conversions” metric moving forward.

Google justified this change in the important optimization metric by explaining that when converted clicks were introduced in 2001, it was the most rudimentary way to measure if a user had taken any meaningful action after clicking on an ad. As advertisers and Google became more mature and sophisticated with their conversion tracking, the converted clicks metric became increasingly irrelevant and its limitations more noticeable.

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Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids

On August 4, 2016
4

Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition. Or maybe you would say, what is the big deal? Watching these athletes perform at an incredible level all for the glory and your entertainment is the way it should be.

remarketing for dynamic search ads campaigns

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4 Super-Actionable AdWords Tips to Try Right Now

On July 18, 2016
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adwords tips title image

This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to the “old faithfuls” we’ve been using here at WordStream for years.

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Account-Wide Ad Countdown Customizers in 15 Min: A Step-By-Step Guide

On July 15, 2016
3

“Use ad customizers,” they said.

“It will be easy,” they said.

“Anyone can do it,” they said.

Yeah, except not all of us are freakazoid half-programmer, half-marketer geniuses.

programmer freaks

(To be clear, I use “freakazoid” with the utmost respect since I secretly regret not being one of those “freakazoids” who own our programmatic future as our upcoming overlords.)

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The Easy 8-Step Checklist for PPC Audits

On July 6, 2016
7

When you take over a new PPC account, the original owner has often created and managed the account in their own, unique way. When a someone new takes over, they’ve got a tough job ahead of them. They have to navigate the existing account without fully understanding its historical background.

The best way to overcome this gap is to do an extensive PPC audit anytime you take on an existing AdWords account. Here’s a checklist of the first things I look at in my search campaigns when I dive into a newly acquired account.

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Our 13 Best Money-Saving PPC Tips… Ever!

On June 28, 2016
3

For advertisers large and small, PPC and digital marketing often comes down to making less money go farther. Even the most experienced advertisers constantly look for ways to optimize their campaigns and save money, and for many small businesses, saving money on PPC can mean the difference between success and failure.

Money saving PPC tips

Sound familiar? Worry not, dear reader. WordStream is here to help! We’ve gathered 13 of our very best money saving PPC tips into one post.

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How SaaS Startups Should Be Using AdWords

On June 15, 2016
10

If you run a SaaS startup, Google AdWords could be the greatest customer acquisition platform you’ve never tried.

Buying ad space for SaaS software can seem intimidating. CPC bids for most software-related keywords are expensive – in some cases, as much as $100. As a SaaS startup with limited capital and little data on how much each user is worth to you, it can seem impossible to launch and optimize a profitable AdWords campaign.

AdWords for SaaS startups

Over time, however, AdWords can grow into a seriously powerful customer acquisition tool for your SaaS startup.

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7 Things Marketers Need to Know About AdWords Store Visit Conversions

On June 14, 2016
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E-commerce sales totaled more than $341 billion in 2015. That's huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.

That's why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store foot traffic their location-based PPC ads were driving.

adwords store visit conversions

If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolutely killer combination.

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5 Perilous Mistakes That Will Destroy Your PPC Budget

On June 13, 2016
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5 mistakes that will destroy your budget

If you’re not careful, your PPC budget can disappear at the blink of an eye. Here at WordStream HQ, we’ve inherited hundreds of accounts that have fallen into these perilous, money-wasting traps. Here are the five craziest real-world scenarios our account management team has encountered, with tips on how avoid them in your accounts!

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