5 Sneaky Reasons Your CTA Button Text Scares People Away

On January 11, 2017
0

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion.

And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce.

Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally. A nonissue you don’t have to worry about. But instead, it’s literally scaring people away.

CTA BUTTON COPY

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Why We Need Conversion Benchmarks, Even if They’re Dumb

On December 9, 2016
0

If you’re reading this, my guess is you don’t need a primer on why you should be improving conversions – as opposed to just getting more traffic, or just developing products– in your sales funnel.

You’ve already paid to acquire your website visitors. Why not sell to more of them? That’s the short definition of conversion optimization.

And a large number of businesses get it…

 Conversion rate benchmarks split testing concept

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10 Reasons Your Site Is Preventing Conversions Right Now

On October 20, 2016
7

There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there.

Getting traffic isn’t the end-all to digital marketing, though. You still need to serve content that will get those visitors to engage and convert. For anyone who has a business online, the most critical metric is sales conversions.

site conversions problems to solve

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The 3 Crucial Features of a Great CTA

On August 29, 2016
1

As we’ve driven home before, tiny changes usually lead to tiny results. And the success (or failure) of a call to action, or CTA, really comes down to a few underlying features that typically play a bigger role in the success or failure of your landing page.

Get these right, and your odds of success increase dramatically. Get them wrong, however, and you’ll be facing an uphill climb for mediocre results.

features of a great CTA

Let's talk about what you need to focus on to optimize your CTA's.

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From Spam to BAM! Leveraging User Intent in Email Optimization

On July 21, 2016
1

Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our keywords.

But what about email marketing?

 Email optimization and user intent

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What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)

On July 5, 2016
19

There's no shortage of ways to measure the success of your conversion rate optimization (CRO) efforts. But one metric is more important than all the rest.

I know what you're thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer.

Actually, no.

In my opinion, there's an even more important metric you should be paying attention to; Click-through rate (CTR) is THE most important conversion metric.

I’m not crazy. Here are three reasons why.

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6 Ways to Use Video to Increase Conversion Rates

On March 30, 2016
6

Are you still watching?

Have you ever been victim to that shaming message that pops up after you’ve binged watched nearly an entire season of House of Cards?

video conversion rate tips

Many of us have, and luckily we’re not alone.

Video is entertaining, visual, and drastically underused to convert leads. Yet, having a video on your landing page can increase your conversion rate by 80%, according to EyeWideDigital.

Unsure of how to best use video to up conversion rates? Below are 6 full-proof ways to use video to convert leads.

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