What We Learned About Lead Validation by Analyzing 373K Site Inquiries

On May 5, 2017
4

No business leader would ever say there is some information he or she just doesn’t need to know. Information is power, and one of the most important elements of Internet marketing is the depth of the information business leaders can gain from it.

lead validation data

Unlike the scattershot approach of traditional media marketing, Internet marketers can drill deep into the data they collect about their customers and potential customers. Or rather, they can, but not all of them do.

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Trust Signals: How They Work & When to Use Them

On March 27, 2017
2

It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any transaction or relationship.

What am I talking about?

Trust.

 Trust signals and how to use them

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Why Brand Advertising Drives More Conversions than You Think

On March 6, 2017
5

Search marketing is so awesome because it's efficient – the ROI is measurable and tangible.

Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right?

Well, if those formats are so useless, why are the big companies pouring so much money into these ads every year? What do they know that we don't?

brand advertising

Well, maybe they know that if consumers have never heard of you, they won't search for you when they need the product or service you sell. And if they do a search, most probably won't click on your paid search ad or organic listing. And if they don't click on your brand, they can't buy from you.

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5 Sneaky Reasons Your CTA Button Text Scares People Away

On January 11, 2017
0

You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion.

And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce.

Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally. A nonissue you don’t have to worry about. But instead, it’s literally scaring people away.

CTA BUTTON COPY

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Why We Need Conversion Benchmarks, Even if They’re Dumb

On December 9, 2016
0

If you’re reading this, my guess is you don’t need a primer on why you should be improving conversions – as opposed to just getting more traffic, or just developing products– in your sales funnel.

You’ve already paid to acquire your website visitors. Why not sell to more of them? That’s the short definition of conversion optimization.

And a large number of businesses get it…

 Conversion rate benchmarks split testing concept

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10 Reasons Your Site Is Preventing Conversions Right Now

On October 20, 2016
7

There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there.

Getting traffic isn’t the end-all to digital marketing, though. You still need to serve content that will get those visitors to engage and convert. For anyone who has a business online, the most critical metric is sales conversions.

site conversions problems to solve

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The 3 Crucial Features of a Great CTA

On August 29, 2016
1

As we’ve driven home before, tiny changes usually lead to tiny results. And the success (or failure) of a call to action, or CTA, really comes down to a few underlying features that typically play a bigger role in the success or failure of your landing page.

Get these right, and your odds of success increase dramatically. Get them wrong, however, and you’ll be facing an uphill climb for mediocre results.

features of a great CTA

Let's talk about what you need to focus on to optimize your CTA's.

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