One Step Closer to Infinite Scroll: Google Keeps Us All on Page 1

On September 16, 2011
7

Do you love the scroll wheel on your mouse and the down arrow key on your keyboard and like to exercise them as much as possible? I know I do! What I hate doing is finding the tiny arrow or “2” link at the bottom of a web page with my cursor – if there’s a “View all” link in the vicinity, I almost always click that instead.

Apparently, I’m not the only one – in response to user experience studies, Google is trying to get us all on the same page: Page 1, that is! Here are a couple of the ways this is playing out.

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Please Don’t Bait the Geeks

On September 2, 2011
4

Gizmodo is largely a gadget blog. For the most part, they leave the gossip-based page-view baiting to sister site Gawker. However, this week, Gizmodo published a story that has nothing to do with gadgets and little if anything to do with technology, unless you consider online dating a cutting-edge technology.

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EARTHQUAKE! Rare Tremors in Northeast Shake Up Twitter

On August 26, 2011
0

So, I just moved into a new apartment in Denver. This weekend my other half and I went to the new IKEA out here and bought a bunch of bookshelves. He started building them on Monday and by Tuesday we were erecting them and loading them up with books. I noticed some extra parts he hadn’t used, and he said they were brackets to attach the shelves to the wall at the top.

“I don’t think we need to do that,” he said. “The shelves aren’t going to topple over.”

“Yeah,” I conceded, “they’re probably for people who live in earthquake zones.” I.e., not us.

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Bidding Boston Adieu: What I'll Miss (And What I'll Be Happy to Miss)

On August 12, 2011
5

Well, folks, today is my last day in the Boston office, though not my last day at WordStream – tomorrow I'm moving to Denver, CO, but if all goes well, I'll be back up and running in my home office on Monday, Aug. 22. Since things tend to get a little crazy in the last few days before you pack up everything you own and drive 2000 miles across the country, I thought I'd do something a little different here today and list some of the things I'm going to miss about working and living here in Boston (and some things I won't miss, natch).

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Is Internet Explorer a Web Browser? You Don’t Even Know, Do You?

On August 5, 2011
2

Did you hear about the big study on browser use and IQ? As reported by CNN, BBC News, the Telegraph, Forbes and other major news outlets, a Canadian web consulting firm named Aptiquant released the results of a survey of 100,000 internet users, revealing that, perhaps unsurprisingly, users of Microsoft’s Internet Explorer (IE) browser had lower IQs than users of Firefox, Google Chrome, Safari and other browser alternatives.

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The Relationship Between Organic Rankings & Click-Through Rate (CTR): It's Complicated

On June 24, 2011
4

There were a couple of interesting posts in ye olde blogosphere this week about click-through rate (CTR) – specifically, organic CTR from the Google SERP. We all know CTR is an important metric to track in PPC, since it’s a huge component in your Quality Score and therefore affects your ad rankings and costs per click. But on the SEO side of the equation, how important is CTR? Is it a ranking factor?

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