Wow! Once I did the search myself I was pretty amazed to see how much space this ad is actually taking up on the SERP (search engine results page). Jennifer Slegg from the SEM Post spotted this test that Google is running with the LARGEST AD EVER seen on the SERPs. It appears to be a mix of a product listing (or shopping) ad and a Knowledge Graph panel. Check it out below:
As a Customer Success Representative and Consultant at WordStream, you find yourself in AdWords a lot – which is why we are often among the first to notice more subtle changes in the platform. We’ve seen from experience that not every change that Google makes in its products is actively promoted or announced.
This leads me to another small change to the Keyword Planner that you may not have known about.
Earlier today the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler, VP of AdWords Product Management, and I happened to have a front row seat!
Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds.
That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week.
It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box.
Despite being one of the most common sights in the rugged, untamed wilderness of the Internet, the Google Search Engine Results Page, or SERP, is a deceptively beautiful specimen. Indeed, it is difficult to imagine the World Wide Web without them.
This month, WordStream Inc. became a Premier Google Partner, joining a small group of highly qualified companies. This means that effective immediately, clients will receive the benefit of WordStream’s Client Success and Managed Services teams working with Google regularly to optimize the performance of their campaigns.