How Google Works #12experts

On December 8, 2014
0

Welcome to Day 5 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world.

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European Commission Vote Could Mean the End for Google

On November 26, 2014
5

Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair.

Image via www.dw.de

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Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

On November 12, 2014
6

How would you feel about paying more for your Shopping Ads on branded search terms?

A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads.

RKG published this screenshot of a test search for the clothing brand Anthropologie:

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Does the European Google Antitrust Case Have Any Merit?

On October 31, 2014
7

Since 2009, Google has been the subject of antitrust lawsuits from almost 20 companies across Europe. Although the plaintiffs in these cases come from different sectors of the tech industry, their complaints are universal – that Google is too big, too powerful, and isn’t playing fair.

At the heart of the matter lies Google’s dominance in the European search market, and its engagement in business practices that other tech companies operating in the sector perceive as unfair.

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Mandatory Google+ Gmail Integration Quietly Shelved

On September 19, 2014
34

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.

gmail google plus integration

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Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

On July 18, 2014
2

Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant narrowly beat analyst projections of $15.6 billion in revenue, their ad sales in the US and the UK, their two major markets, have slowed. Non-US revenue (excluding the UK) of $7.7 billion accounted for 48% of total revenue. Their earnings per share were considered a miss as well, at $6.08.

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