The Real Reason Google Plus Authorship Photos Are Gone

On July 2, 2014
22

Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs.

The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out?

Why did they want us all to implement it in the first place?

Was anything we were told about Google+ authorship markup and profile images in search true to begin with?

Read More

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

On June 20, 2014
6

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.

This feature went live within the past 12 hours or so, and Google has yet to make an official announcement. However, we’ve already seen it in action, as you can see in the following figure:

Read More

Google My Business: The New Integrated Local/Social Dashboard for Businesses

On June 12, 2014
11

Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more. Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Places for Business and the Google+ social network.

In fact, as of today, if you navigate to Google Places for Business from the US or Canada, you'll be redirected to Google My Business:

Read More

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

On May 21, 2014
79

Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack.

Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet:

Read More

5 Creative Ways to Use Google Glass (and How to Win Your Own!)

On May 21, 2014
6

Google Glass: What began as an experiment in the notoriously secretive Google X research and development lab soon became the future of wearable technology. Google recently opened up its Glass Explorer pilot program to the general public, meaning yes, anyone (with $1500 to spare) can buy one! But many people remain unaware of what Google Glass can really do.

Read More

Test Shows First Evidence of Google Testing Quality Score for Organic Search

On May 1, 2014
2

Rand Fishkin just published the results of a test he did to see if query and click-through data might affect search rankings. To run the test, he asked his Twitter followers to search the term “imec lab” and click on the Moz result. He did not link to the post in his tweet:

Read More

Pages

WordStream Awards: