The Big, Easy Guide to Keyword Research for Businesses

On August 9, 2017
5

Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business? Not quite…

Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided.

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Test Driving the New Keyword Explorer Tool from Moz

On May 12, 2016
0

The SEO wizards over at Moz have set out to create a more holistic keyword research tool that automates more of the process, but also gives you more valuable, actionable data. In the product launch announcement, Rand Fishkin promises their new Keyword Explorer tool, which they’ve dubbed KWE, “takes you all the way through the keyword research process — from discovering keyword ideas to getting metrics to building a list, filtering the keywords on it, and prioritizing which ones to target based on the numbers that matter.”

moz keyword explorer

So does it deliver? After taking it for a test drive, I wholeheartedly think so. Check out a few of its features:

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3 Keys to Better Keyword Analysis

On July 23, 2015
7

Some paid search pundits have predicted the impending death of keywords in PPC, including our own Larry Kim – and the day may come when we don’t have to bid on specific keywords, but for now, keyword selection is still a huge part of a solid PPC marketing strategy. And that means you need to be familiar with keyword analysis – a method of breaking down keywords to determine if they’re right for your campaigns.

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Will & Larry's Most Excellent, Totally Replicable Keyword Strategy

On June 11, 2014
7

Keyword research can be a tedious, thankless task – especially if you aren't using the results for maximum impact. Without keyword intelligence, though, you're flying blind. How can a marketer get the greatest ROI from their time spent toiling over keywords?

More than keyword research tips, smart marketers need a comprehensive keyword strategy to guide successful SEO, PPC, and content marketing efforts. We get it, you don't have time for the same old regurgitated "wisdom" you've been hearing and reading about for years.

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Buffalo Chicken Dip Wins the Search Engine Super Bowl by a Landslide!

On January 30, 2013
2

New keyword research from WordStream suggests that buffalo chicken dip – apparently a dip designed to taste like buffalo chicken wings – owes virtually its entire existence to Super Bowl Sunday and the NFL season.

WordStream conducted extensive research into the seasonality and trends of keyword searches on Google corresponding to chicken wings and hundreds of other popular Super Bowl snacks including:

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WordStream Awards: