7 Powerfully Effective, Non-Obvious Ways to Market a Product

On April 6, 2017
3

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share.

Ultimately, the company won a “Grand Effie” at the 39th Annual Effie Awards by unanimous decision. And today, this company keeps a tight stranglehold on its market-leading position.

Figure out the company yet?

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10 Ogilvy Advertising Secrets that Still Work in 2017

On March 9, 2017
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There’s none better than David Ogilvy. He literally wrote the book that defined an entire profession, and it’s as relevant today as it was thirty years ago when first published.

Ogilvy on Advertising cover 

Ogilvy practiced his craft in the Golden Age decades ago. Yet his principles still apply. His sales tips still work.

Here are 10 of David Ogilvy’s best advertising secrets that can still increase your results today, whether you apply them to your ads or your landing pages.

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10 Tips to Nail Your Food & Restaurant Advertising

On March 3, 2017
3

In this world of digital consumers, everyone’s competing for attention. According to Invesp, the average person is served 1,700 banner ads per month, yet only half of those ads will ever be viewed. In a saturated environment such as the food and restaurant industry, new names often get lost in the sea of competition. If you fail to impress, your hard work in creating your restaurant ad will go to waste.

Food and restaurant advertising tips

Laid the groundwork for your next food ad campaign yet?

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5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

On February 6, 2017
8

Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017.

That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names. In fact, now the bar may be set at offering distinct web and mobile experiences for each customer.

That being said, in the immortal words of Spider-Man’s Uncle Ben, “With great power comes great responsibility.”

5 ways to personalize your marketing campaigns

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5 Ways to Create Super-Effective Emails with Buyer Personas

On January 31, 2017
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If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer and expecting them to magically work for you. Personas are essential to creating personalized email campaigns that convert – in fact, one study by MarketingSherpa showed a 7% conversion rate for a persona-based campaign.

So how do you exercise what you learned from your personas in email marketing? Let’s dive into five actionable ways you can apply personas to your email marketing and score more engagement in the inbox.

email marketing with personas

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19 Marketing Conferences You Can't Miss in 2017

On January 13, 2017
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Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities.

Marketing Conferences 2017

If you want to learn tons of new things that will help grow your business in 2017, then you should plan to attend a marketing conference. Plus, you can meet or reconnect with lots of super smart people at conferences – people who can help you in your career.

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The 10 Best Online Marketing Strategies to Make You a Unicorn

On December 5, 2016
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Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.

What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns.

Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.

unicorn marketing power law

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5 Holiday Email Optimizations for PPC Marketers

On November 18, 2016
3

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.

In this post, I’ll shares my top five email marketing tips that PPC marketers can implement to succeed during Q4.

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