5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

On February 6, 2017
7

Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017.

That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names. In fact, now the bar may be set at offering distinct web and mobile experiences for each customer.

That being said, in the immortal words of Spider-Man’s Uncle Ben, “With great power comes great responsibility.”

5 ways to personalize your marketing campaigns

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5 Ways to Create Super-Effective Emails with Buyer Personas

On January 31, 2017
8

If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer and expecting them to magically work for you. Personas are essential to creating personalized email campaigns that convert – in fact, one study by MarketingSherpa showed a 7% conversion rate for a persona-based campaign.

So how do you exercise what you learned from your personas in email marketing? Let’s dive into five actionable ways you can apply personas to your email marketing and score more engagement in the inbox.

email marketing with personas

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19 Marketing Conferences You Can't Miss in 2017

On January 13, 2017
8

Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities.

Marketing Conferences 2017

If you want to learn tons of new things that will help grow your business in 2017, then you should plan to attend a marketing conference. Plus, you can meet or reconnect with lots of super smart people at conferences – people who can help you in your career.

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The 10 Best Online Marketing Strategies to Make You a Unicorn

On December 5, 2016
7

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.

What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns.

Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.

unicorn marketing power law

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5 Holiday Email Optimizations for PPC Marketers

On November 18, 2016
3

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.

In this post, I’ll shares my top five email marketing tips that PPC marketers can implement to succeed during Q4.

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6 Ways to Optimize Images for Commercial Intent Searches

On November 3, 2016
6

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask).

Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too:

Optimizing images for commercial intent Scanners 

Obviously, I wasn’t looking for an image of that type of scanner, but it did get me thinking about images and commercial intent searches.

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The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

On October 31, 2016
2

how to hire an agency

For a small business, hiring a marketing agency can be more complicated than just “I can’t do it so I’ll hire someone who can.” Sometimes it’s not the skillset of the new project that’s the issue, but the time it would take away from an internal team member to do it. For most of the hundreds of small businesses I have worked with, the Owner or General Manager is often the salesperson, the marketer, HR, payroll, webmaster and so on. In other words there is a lot of awesome DIY going on in small businesses and sometimes it works great and sometimes, well, it doesn’t, and experts have to be hired.

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How to Calculate Your Marketing Budget [Infographic]

On October 26, 2016
3

A good marketing agency won’t try and sell you on what you can’t afford, but try and figure out what will work best for your situation. All companies are different and have individual needs, but we have figured out a simple way to get your business on the right track for planning your marketing budget. This post includes a template and process for allocating your marketing budget whatever your company size and revenue.

Now it’s time to whip out that calculator and figure out your true marketing budget.

marketing budget examples by company size

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