19 Super-Creative Local Marketing Ideas

On June 6, 2016
10

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.

Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.

local marketing ideas

Regardless of your experience level, this big list of 19 local marketing ideas will take you from local marketing rookie to the local marketing legend your mom always believed you were.

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Segmentation Strategies for Super-Targeted Email Marketing

On May 13, 2016
4

The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch to clear out. I don’t want to hear about new lawnmowers (I’m not sure why I signed up for that list in the first place) and I don’t care about buying a bridesmaid dress for a wedding I don’t have. Worst of all, I haven’t opened an email from these retailers in months! Take a hint, guys!

Email marketing is about curating a relationship with your customer. That means your emails need to be relevant and timely for each customer, and not all your customers are the same. According to MarketingSherpa’s Email Marketing Benchmark report, 52% of marketers say they have a “great need to improve email database segmentation” and 32% of email programs have cited segmentation as a top priority in the growth of their programs. There is no “one size fits all” in marketing: personalization is expected.

Targeted email from AmazonLocal 

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Why You NEED to Raise Organic CTR’s (And How to Do It)

On May 10, 2016
18

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

But if CTR truly does impact Google's organic search rankings, shouldn't we be able to measure it? Yes!

In this post, I’ll share some intriguing data on the relationship between Google CTR and rankings. I’ll also share four tips for making sure your Google click-through rates on the organic SERPs are where they need to be.

organic google ctr

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5 Insane Marketing Stats Unearthed at #PubconAustin

On May 5, 2016
3

Earlier this week, I headed down to the Lone Star State for Pubcon’s Austin conference. I’ll admit, I was looking forward to binging on tacos 3x a day, crushing margaritas on Rainey Street and playing giant Jenga on 6th, but most importantly, I was pumped to have the opportunity to listen to and present alongside some of the brightest minds in the digital marketing industry. The crew over at Pubcon always manages to pull together a brilliant group of SEMs and content marketers and this event was no different.

pubcon austin

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11 Ways to Drive Growth with 10X Better Marketing Webinars

On May 3, 2016
1

Need to grow your business fast? Have you considered webinars as part of your marketing strategy?

Marketing webinars are critical for doing lead generation and sales for B2B (business-to-business) or software at scale.

Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.

marketing webinar tips

Don’t let the same thing happen to your business! Webinars CAN be awesome. Here are 11 tips to help you get 10x more output from your webinars and generate tons of leads and sales.

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7 of the Best Value Proposition Examples We’ve Ever Seen

On April 27, 2016
7

Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!

 Value proposition examples

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4 Customer Marketing Strategies that Help Keep Our Clients Happy

On April 19, 2016
3

A few years back, WordStream CEO Ralph Folz was having his quarterly review meeting with our VP of Customer Success, Kristen Yerardi. What started off as a normal check-in turned into a huge wake-up call.

“When we looked at the amount of money we spent nurturing prospects to become customers, we were embarrassed that we didn’t spend the same amount, or even remotely close to the same amount, for our current customers,” said Kristen.

There’s really no definitive answer, but sources say that the cost of acquiring a new customer is up to 30 times that of keeping an existing one. And the good old 80/20 rule tells us that 20% of your customers bring you 80% of your revenue.

customer marketing

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5 Tell-Tale Signs That Your Client Is About to Jump Ship

On April 15, 2016
0

Getting broken up with sucks—especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation months later, you realize that there were actually plenty of warning signs that things were on the rocks. Maybe you ignored them, hoping things would get better with time. Maybe you even denied them, avoiding the subject altogether.

5 tell-tale signs that your client is about to jump ship

Either way, I bet we can agree that, had you identified and dealt with these issues head on, you may have been able to repair the relationship or at least end on better terms.

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