Marketing for a Good Cause: 7 Strategies for Nonprofits

On February 9, 2016
4

Non-profits are hit with the biggest digital marketing challenge of all: having no money. To operate, thrive, and raise awareness for their cause without spending a substantial amount of money can seem impossible in a world of bigger, louder, and more financially equipped online advertisers.

Even though the challenges sound momentous, the people in these positions are often super passionate and driven by a cause that feels bigger than themselves.

But it still ain’t easy! In this post, you’ll learn seven digital marketing strategies to help non-profits get noticed in an over-populated digital world, without spending every last marketing penny available.

nonprofit marketing with videos

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25 Ways to Increase Online Sales

On February 3, 2016
19

Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is.

Increase sales online

Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we’ll be looking at 25 such strategies, so whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase online sales.

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10 Stats That Will Make You Rethink Marketing to Millennials

On February 2, 2016
8

title image 

Ah, millennials. We’re the grown-up versions of the kids that Barney promised would be special no matter what. We’re the kids that had shelves upon shelves of participation trophies growing up. We’re technology obsessed, entitled, and downright narcissistic.

We’re also the biggest emerging opportunity for marketers.

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Can We Please Kill the Whitepaper in B2B PPC?

On January 20, 2016
7

The History of Civilization 101 (Or At Least the Whitepaper)

Final exam time. If you fail this, you will be flunked back to Freshman year and thus doomed to wander aimlessly about the campus trying to find your next class.

business to business marketing strategies

Question 1: When was the whitepaper created?

(a)  2014

(b)  2002

(c)  1998

(d)  1922

If you answered (b), then you are wrong.

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7 Ways to Humanize Your Brand

On December 23, 2015
0

Humans connect to, relate to, and trust other humans.

If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely critical.  Some businesses excel at tying their brand back to the people behind it, making it relatable and memorable to the audience. But others restrict themselves to a faceless, cold, and corporate environment where one monotone branded voice is utilized across all channels. Scary…

Humanize your brand 

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The WordStream Guide to Product Marketing: Making People Want What You Sell

On December 16, 2015
2

At WordStream, we talk a great deal about how to market your business, but in today’s post, I’ll be talking about how to market your products.

Product marketing

Product marketing is a complex and multifaceted discipline, but that doesn’t mean that small businesses can’t leverage the tried-and-true techniques used by larger companies to find new audiences for their products and launch successful promotional campaigns focused on specific goods.

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23 Brilliant Marketing Quotes You’ll Wish You’d Said

On December 9, 2015
5

Recently, Larry posted an interesting (and inspirational) post over at Search Engine Journal that collected 19 quotes about digital marketing from some of the best-known names in the business. All of Larry’s chosen quotes were taken from Twitter, digital marketers’ favorite social network. Even in just 140 characters, there was a lot to learn from Larry’s list.

Marketing quotes Jennifer Mesenbrink 

In the time-honored tradition of embarking upon a long pilgrimage to seek wisdom and enlightenment from the masters, I set out to find my own nuggets of digital marketing wisdom, not all of which were culled from Twitter.

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How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

On December 7, 2015
8

email marketing with ppc title image

During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO girl was responsible for SEO. The Lead Nurturer was responsible for email marketing. You get the picture—no one had a clue what anyone else was doing.

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The Ultimate Guide to Google Maps Marketing

On December 3, 2015
14

Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most time refining and improving, and the results speak for themselves.

Google Maps marketing

In this post, I’ll walk you through how digital marketers can – and should – be using Google Maps marketing as part of their wider digital marketing strategies. We’ll cover essential features and things you absolutely must be doing, as well as some nifty, lesser known tips and tricks to help your customers find you.

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