6 Ways to Target Early-Stage Buyers in PPC

On January 26, 2017
3

It’s no secret that the better you can use your keywords to target your ideal user, the more success you’re going to have in PPC.

But, let’s take a moment to discuss the nuances of what the term “ideal user” can mean.

When you think of your “ideal user” you are probably thinking of sales qualified leads, or SQLs, that are ready to sign up for your service or purchase your product. The further down the sales funnel, the better.

Well, the truth is, the most successful paid search analysts don’t consider their “ideal user” to be the same in each and every campaign they manage.

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The Complete Guide to Using Social Proof in Ads and Landing Pages

On January 10, 2017
5

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. Every fashion website you visited raved about them, and your favorite celebrities were photographed wearing them in every gossip magazine. How could you not jump on the bandwagon?

Social Proof Guide

This story demonstrates the power that social proof can have to influence a buyer to purchase.

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The 10 Best & Biggest New PPC Features of the Year

On December 12, 2016
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Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms.

But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!

unicorns versus donkeys

Here are my picks for the top 10 new PPC features of 2016.

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4 International PPC Tips for Non-US English-Speaking Countries

On September 27, 2016
4

Wu Tang is for the children; AdWords is for everyone. It’s used by marketers from Boston to Brisbane and, outside of ad extensions (some of which are unavailable in countries that don’t fly the stars and stripes) and policies grounded in legalities, the strategies SEMs use are largely the same.

Costs per click, however can vary drastically:

AdWords cost-per-click around the world 

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7 PPC Trends to Stay Ahead of the Curve in 2016 & Beyond

On September 16, 2016
4

So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services.

From persona targeting to remarketing ads and many other new trends already spreading like wildfire, it’s no wonder paid search advertising continues to be the buzzword for businesses looking to tap into the world's largest market – the Internet.

PPC trends annual PPC budget by spend 

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A 6-Step Process to Write PPC Ads at Scale

On August 17, 2016
4

You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different hooks or angles with these ads to determine which copy works best.

And if you’ve got a large AdWords account or, worse (if you’re an agency) many large accounts to manage, this all gets even more complicated.

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The After Effects of Brexit on Global CPCs

On July 25, 2016
1

Great Britain has been a major player on the global stage for centuries. Its empire stretched across seven continents and its people and culture span the globe. With the fifth-largest economy in the world, British companies have major stakes throughout all of Europe and abroad. The United Kingdom is a union of four separate countries and her ambitions have always stretched across her shores. That’s why British pundits, statisticians, and much of the rest of the world was surprised to see the U.K. nationalist vote to leave the European Union in the Brexit vote on June 23, 2016.

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!Más PPC Por Favor! How to Break into Bilingual PPC

On April 20, 2016
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As the resident International Customer Success rep here at WordStream, I have seen my share of multilingual campaigns. It’s a small world after all!

international ppc

But diving into international waters can be a great challenge, so here are some of my tips on how to identify if you are ready to expand and how to set up your first experimentation for success.

So...why go international?

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5 Tell-Tale Signs That Your Client Is About to Jump Ship

On April 15, 2016
0

Getting broken up with sucks—especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation months later, you realize that there were actually plenty of warning signs that things were on the rocks. Maybe you ignored them, hoping things would get better with time. Maybe you even denied them, avoiding the subject altogether.

5 tell-tale signs that your client is about to jump ship

Either way, I bet we can agree that, had you identified and dealt with these issues head on, you may have been able to repair the relationship or at least end on better terms.

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