3 Underrated Metrics That Will Improve Your PPC Performance

On November 2, 2017
3

As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability), then it’s certainly going to be a dead loss.

Not all metrics are created equal. While clicks and sessions might bring a smile to your face, they don’t make you money. They’re vanity metrics. Instead, it’s crucial to capture the metrics that will enable you to drive engagement, optimize your campaigns and scale.

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Best New Online Advertising Features of 2017 (So Far)

On July 17, 2017
3

2017 is half in the bag!

The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened.

While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, it seemed high time to touch on ALL the newest features, across platforms, that can make an impact on your digital marketing strategy.

new online advertising features adwords 2017 

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Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

On March 13, 2017
3

We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google.

google market share

Via Statista

But as large as the search giant is, it’s not a monopoly on the media your customers consume!

Google’s most obvious competitor, Bing, makes up roughly 1/3 of the US market share. Showing up on the Bing SERP is certainly important in its own right, so you can reach those 5 billion searches a month, and advertising on Bing has plenty of additional benefits.

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6 Ways to Target Early-Stage Buyers in PPC

On January 26, 2017
3

It’s no secret that the better you can use your keywords to target your ideal user, the more success you’re going to have in PPC.

But, let’s take a moment to discuss the nuances of what the term “ideal user” can mean.

When you think of your “ideal user” you are probably thinking of sales qualified leads, or SQLs, that are ready to sign up for your service or purchase your product. The further down the sales funnel, the better.

Well, the truth is, the most successful paid search analysts don’t consider their “ideal user” to be the same in each and every campaign they manage.

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How to Use Social Proof in Your Ads & Landing Pages

On January 10, 2017
5

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. Every fashion website you visited raved about them, and your favorite celebrities were photographed wearing them in every gossip magazine. How could you not jump on the bandwagon?

Social Proof Guide

This story demonstrates the power that social proof can have to influence a buyer to purchase.

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The 10 Best & Biggest New PPC Features of the Year

On December 12, 2016
3

Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms.

But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!

unicorns versus donkeys

Here are my picks for the top 10 new PPC features of 2016.

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4 International PPC Tips for Non-US English-Speaking Countries

On September 27, 2016
4

Wu Tang is for the children; AdWords is for everyone. It’s used by marketers from Boston to Brisbane and, outside of ad extensions (some of which are unavailable in countries that don’t fly the stars and stripes) and policies grounded in legalities, the strategies SEMs use are largely the same.

Costs per click, however can vary drastically:

AdWords cost-per-click around the world 

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7 PPC Trends to Stay Ahead of the Curve in 2016 & Beyond

On September 16, 2016
4

So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services.

From persona targeting to remarketing ads and many other new trends already spreading like wildfire, it’s no wonder paid search advertising continues to be the buzzword for businesses looking to tap into the world's largest market – the Internet.

PPC trends annual PPC budget by spend 

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