A 6-Step Process to Write PPC Ads at Scale

On August 17, 2016
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You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different hooks or angles with these ads to determine which copy works best.

And if you’ve got a large AdWords account or, worse (if you’re an agency) many large accounts to manage, this all gets even more complicated.

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The After Effects of Brexit on Global CPCs

On July 25, 2016
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Great Britain has been a major player on the global stage for centuries. Its empire stretched across seven continents and its people and culture span the globe. With the fifth-largest economy in the world, British companies have major stakes throughout all of Europe and abroad. The United Kingdom is a union of four separate countries and her ambitions have always stretched across her shores. That’s why British pundits, statisticians, and much of the rest of the world was surprised to see the U.K. nationalist vote to leave the European Union in the Brexit vote on June 23, 2016.

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!Más PPC Por Favor! How to Break into Bilingual PPC

On April 20, 2016
2

As the resident International Customer Success rep here at WordStream, I have seen my share of multilingual campaigns. It’s a small world after all!

international ppc

But diving into international waters can be a great challenge, so here are some of my tips on how to identify if you are ready to expand and how to set up your first experimentation for success.

So...why go international?

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5 Tell-Tale Signs That Your Client Is About to Jump Ship

On April 15, 2016
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Getting broken up with sucks—especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation months later, you realize that there were actually plenty of warning signs that things were on the rocks. Maybe you ignored them, hoping things would get better with time. Maybe you even denied them, avoiding the subject altogether.

5 tell-tale signs that your client is about to jump ship

Either way, I bet we can agree that, had you identified and dealt with these issues head on, you may have been able to repair the relationship or at least end on better terms.

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5 Lazy Tips to Cut Your PPC Budget in Half

On March 29, 2016
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Execution is hard. Tweaking keywords, fine-tuning targeting and upgrading ad copy is tough. Everything else shouldn’t be.

Overcomplicating your life with extraneous activities not only increases confusion, but it also drags you away from the truly important stuff that dictates results.

ppc budget cutting tips

Instead, here are five lazy PPC tips to help you stay focused on what truly matters in order to increase results and slash costs.

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Spring Cleaning! 4 PPC Account Audit Tips To Save You Money

On March 22, 2016
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ppc account audit tips

It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.  Your junk drawer has hit the point where it’s starting to give you an eye twitch every time you open it. You can’t fight the organizational urges any longer – it’s time for spring cleaning!

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3 Easy Wins for PPC in 2016

On January 6, 2016
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easy ppc wins

It’s officially the first week of the New Year. By now, your resolutions should be in full swing. Oh wait, you didn’t kick off your day with a vat of green-juice, a brisk jog and a thorough review of the New York Times? Its ok, I’m right there with you.

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The 21 Best PPC Marketing Articles of the Year

On December 30, 2015
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Are you sick of year-end lists yet? Too bad! I love looking back at the best and worst of the year (and we have a few more lists in store for you over the next week).

Best PPC articles 2015

Today I’m sharing my picks for 2015’s best articles on paid search and PPC marketing from around the Web, covering topics including ad copywriting, conversion rate optimization, remarketing, mobile, social ads and more. Let’s get to them!

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