International PPC: 3 Reasons You Can’t Afford NOT to Go International

On May 22, 2015
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We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.

international ppc markets

What does it mean to serve, as opposed to take orders? It means:

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4 Tips to Get Your Abs – I Mean Ads – Ready for Summer

On May 8, 2015
3

Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales.

Get your ads ready for summer

Here are a few tips to prepare your campaigns for the summer months.

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3 Mind-Blowing HeroConf Marketing Tips to Implement Right Now

On May 4, 2015
8

Ah Portland, OR! Surprisingly, it's a location I never considered visiting until I read the book Wild by Cheryl Strayed and became a loyal admirer of her writing. When I discovered HeroConf was taking place in the hippie-living city I was pretty thrilled. Unfortunately, I spent about 95% of my time inside, but this was to be expected. I was just happy to get a taste of some local craft wine (we concluded that in Portland you can add “craft” in front of anything – craft beer, craft wine, craft gin, you get the gist).

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6 Times Taylor Swift Got PPC Right

On April 17, 2015
0

There are lots of ways to learn PPC, but sometimes I like to listen to my music collection for inspiration instead. In fact, I always have my Spotify cued up for tunes at work. It’s all about reading in between the lines – I had no idea T. Swift was so knowledgeable about PPC!

In this post, I’ll share six PPC tips inspired by Taylor Swift lyrics.

learn ppc from taylor

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3 PPC Strategies to Out-Sell Your Home & Garden Competition

On April 14, 2015
7

After record-setting snow in Boston this winter, us locals could not be more joyful at some of the first signs of spring trickling in. Yes, we’ve still had a few snowfalls, and days with bone-shaking wind-chill, but those 60 degree days scattered in are finally giving us hope! We won’t die in this rumored snow apocalypse after all!

Home improvement advertising cartoon  

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Google Testing Commercialized Answer Box?

On April 13, 2015
5

It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box.

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AdWords Makes Reporting for Multiple Campaign Types Less Painful

On April 10, 2015
3

It’s always pleasing waking up to good news on a Friday morning, and for me, learning that AdWords is making improvements to their reporting functionality is great news! Yes, I’m aware this sounds a tad nerdy, but it will make every PPC manager’s lives somewhat less painful. HALLELUJAH! I’ve never been a numbers person so reporting isn’t my strong-suit, therefore I’ll take any means of simplifying the process as a win.

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