OK, Google: How Do I Optimize My Site for Voice Search?

On March 14, 2017
5

“The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building.”

 Google Voice Search

This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy Kawasaki at SXSW Interactive in 2013. During the past decade, Google has taken several bold steps toward this lofty, ambitious goal, and one of the most exciting advances has been in the field of voice search and natural language processing technology.

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How to Use Answer The Public to Earn Featured Snippets

On February 9, 2017
5

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.

It was all anyone could talk about during the break, and people were still buzzing about Bucci’s talk days later.

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Does Dwell Time Really Matter for SEO? [Data]

On January 25, 2017
4

What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.

I won't lie: I've become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google's core algorithm are increasingly rewarding pages with high user engagement.

Basically, Google wants to find unicorns. Happier, more engaged users means better search results, right?

So, essentially, machine learning is Google's Unicorn Detector.

unicorn detector rankbrain

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The Beginner’s Guide to Keyword Search Volume for Marketers

On January 23, 2017
2

In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs.

Beginner's Guide to Keyword Search Volume 

In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, and how to use it in your marketing campaigns, all with real-world examples to illustrate the main points. We’ll be focusing on these concepts primarily from an SEO perspective, but we’ll also be dipping into some PPC-related topics, too.

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9 Crazy Predictions for SEO in 2017

On January 9, 2017
24

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. You know...

2017 seo predictions

When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important. Talking about the obvious is always safe.

I think it's time for a few more bold predictions – nine of them in fact. These SEO predictions will be a bit more out there – maybe you could even call them a little crazy.

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The 13 Best SEO Posts of the Year

On December 28, 2016
5

When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to stay up to date on everything SEO, which means I devote hundreds of hours to reading every year.

As another year comes to a close, I want to share my top picks for the best, must-read articles of the year.

While there was (as always) a lot of news in the SEO industry, my goal here isn't to highlight news stories or "how to" types of posts. Also, my selections aren't purely based on social share numbers or view counts ­– I wanted to highlight posts that either offered original research (we need more of it!) or strong opinions that offered really interesting insights about SEO.

featured snippets data

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4 Super-Smart Keyword Research Ideas that Boost SEO

On December 21, 2016
28

I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of possibility.

seo keyword research ideas

Looking for keyword gold at the end of the SEO rainbow

I recently ran a little keyword research workshop with some folks on the WordStream marketing team, in an effort to get others around here as jazzed about keywords as I am. Here are a few of the keyword research and optimization tips I shared. Let’s hope they help shake you out of your keyword rut!

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6 SEO Experiments That Will Blow Your Mind

On November 22, 2016
15

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.

All of today’s best practices came as a result of past experiments – both failures and successes.

That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns.

best seo experiments

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The Best SEO Strategies for 2016 in One Awesome Infographic

On August 26, 2016
16

We have been told that SEO is dead and buried. There is nothing we can do about it, trying to optimize your site with keyword stuffing, backlinks, and questionable wizardry no longer works. The SERPs are against us, the robots are learning, and our jobs are the first to go.

SEO Strategies 

So why do we care about SEO strategies now?

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EMDs vs. Branded Domains: What’s the Best Solution?

On August 12, 2016
4

Numerous pivotal decisions need to be made when you first start building your company’s marketing strategy and online presence, and choosing the name of your website is one of the most important. Since it’ll probably be the first impression of your brand that customers will encounter, a domain name is as crucial to your business’s success as your company name itself. But the decision rests largely on whether an exact match domain (EMD) or branded domain is a better fit for your business.

 EMDs vs. branded domains

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