Why SEOs Don’t Need a Code of Ethics from SEMPO

On November 3, 2014
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Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical.

SEOs don't need a code of ethics vintage Superman comic

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The 7 Best Questions & Answers from my Reddit SEO AMA (Ask Me Anything)

On August 13, 2014
3

A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit.

I love participating in AMAs – they’re a great chance to see what’s really on people’s minds right now and which issues are causing the industry grief. Each one is also an opportunity to connect with marketers of all experience levels, across a range of industries and in different types of roles. I definitely learn a ton every time I do one!

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What to Do While Matt Cutts Is on Leave

On July 11, 2014
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Google's Matt Cutts announced July 3 that he is taking a few months' leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there are still a ton of resources people can use to keep up to speed and contact Google while he's away.

Even so, some couldn't resist cracking jokes in the comments on his post about the black-hat mice playing while the web spam cat is away.

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Toward a Linkless SEO: The SEO Link Is Dying. Here's What Might Replace It

On January 24, 2014
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Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead. We’d all like to believe that we only guest-blog to share our knowledge, but the truth is, most of us have guest-blogged and gladly taken the links that came along with it. And the conversation has really been about links all week: Can guest-blogging survive without links? How do we get links if we don't guest-blog anymore?

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Will You Really Need a Higher SEO Budget in 2014?

On October 18, 2013
6

Lately there have been a lot of rumors circling the web saying that small businesses will need to have a higher SEO budget in 2014. It’s clear that SEO efforts have become more popular, therefore more competitive, and therefore more expensive, but just how much needs to change in 2014? And what has changed in the SEO industry that is giving experts reason to say, “Yes, a higher budget is the answer to success”? Is this just a ploy by the industry experts, or will a higher SEO budget really be necessary this upcoming year – and if so, how much of an increase are we looking at here?

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How to Get Phrase & Broad Match Traffic Data Back from Google Keyword Planner

On October 17, 2013
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One of the biggest complaints about Google’s Keyword Planner – the new keyword tool that replaced the old Google Keyword Tool and Traffic Estimator – is the lack of broad and phrase match traffic support. Contrary to what’s being suggested when you use the Google Keyword Planner, Google will only return exact match traffic.

Today I’ll be showing a few tricks to help you get your phrase and broad match traffic data back.

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