The Long-Term Value of SEO: Does SEO Value Last Forever?

On August 9, 2012
29

 

Does SEO Last Forever?

Note: This article, originally titled "Debunking the Myth of the Long-Term Value of SEO," has been edited from its original version. I've taken some of the arguments in the comments into consideration, and upon reflection a lot of my points were unclear or misleading, and I've adjusted my language accordingly. Thanks to everyone for contributing to the debate. - Larry

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Don't Get Deleted: Applying SEO Lessons to Email

On May 2, 2012
9

Across the planet, over 300 billion emails are sent every day. That's over 2.8 million emails every second, and 90 trillion over the course of a year. No wonder the U.S. Postal Service can't keep up with the competition.

And neither can we. Corporate workers send and receive an average of 225 messages per day. If we gave each email coming through our inbox our full attention, we'd be hard-pressed to get any other work done.

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10 SEO Reasons to Add Facebook to Your Content Strategy

On April 3, 2012
18

Over a year ago now, both Google and Bing announced that they factor social signals from social media into their organic search algorithms. As the lines between social media and search engine optimization continue to thin, social media will gain importance for SEO. As Google described it, social media is about relationships and relationships prove relevance. Relevance is at the core of organic search.

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11 SEO Tips for Optimizing for Local Search

On December 27, 2011
23

If you’re a small business that hasn’t given much thought to how you can benefit from local search, you’re missing out. Optimizing for local search is a fanatic way to reach consumers and get traffic to your site. Phone books are good for little more than testing your strength these days as people turn to search engines in order to be introduced to local businesses that can meet their needs.

Local Search SEO How To

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