Segmenting Query Spaces by Audience and Behavior

On November 16, 2010
0

As in all things I do for SEO, the segmentation process starts with a client interview and discovery consultation, where website and business goals of the client are established.

The discovery consultation is important in order to understand website and sales goals so the best KPIs (key performance indicators) can be put in place. Keyword research is at the early discovery stage since it hasn't been put in context of the established goals for targeting at the most qualified audience.

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Future Proofing Your SEO: Parallel Indexing

On June 29, 2010
7

Today I'm going to show you how to go about "future proofing" your SEO. Some call this "algo chasing," but the only similarity to algorithm chasing is that in future proofing, we learn something new or see a change in the results, review the cause and adjust the SEO strategy to position the site to move up in the flux that results. We never look for exploits! IMO, we should be looking for what we need to change and how to work within what we anticipate the algorithm will definitively show later.

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SEO Tool Review: SEO Spyglass

On May 26, 2010
10

Spying is all the rage in SEO. Search marketers love to secretly spy on their competitors to try and decode their winning tactics. The logic (and hope) is that if they can determine why a particular site is ranking so well, then they can apply the same strategy to their own websites to best the competition.

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R.I.P: Search Engine Optimization is Dead!

On May 20, 2010
30

There's been a lot of talk recently about how "SEO is dead." The claim is based largely on the specter of mounting algorithmic complexities, rising barriers to entry, the advent of personalized search, integration of social usage data signals, global warming, the Tea Party movement, blah, blah, blah, (insert your own fatalistic theory).

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Web Spam: The Definitive Guide

On April 28, 2010
22

Understanding the Boundaries and How to Play Safe

Are you a web spammer? No, seriously, I mean it. If there is one area that a lot of search peeps and marketers aren't always clear on, it's penalties and filters from search engines. This is something you will find very common in SEO circles. We need to look no further than something like duplicate content. While it is (generally) a filter, there is no shortage of people that call it a "duplicate content penalty."

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How to Organize and Create Content for SEO

On April 22, 2010
6

I thought I'd post the presentation for the Webinar we hosted yesterday, which was titled "How to Organize and Create Content for SEO."

The presentation was a step by step process detailing how you can create an SEO-friendly information architecture for better Google rankings, and how to create and organize content geared for search engines, which includes some tips on keyword research and integrating specific SEO best practice page elements.

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