11 Ways to Hack the LinkedIn Pulse Algorithm

On November 8, 2016
5

Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).

So how do you make your content go further and make sure lots of people read your stuff?

Hacking the LinkedIn Pulse algorithm

LinkedIn Pulse can help you do just that.

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11 Ways to Get More (Real!) Instagram Followers

On October 19, 2016
11

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook.

instagram vs facebook engagement

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6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

On October 5, 2016
11

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

But what if you aren't a big name yet? How can you get on the radar of people you want to do business with in the future?

Social media advertising makes it super easy to appear superbad.

social media ad ideas

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5 Big New Social Media Marketing Trends

On September 22, 2016
9

Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.

Social Media Marketing Trends

As summer’s winding down, it is time to start gaining a competitive edge before the holiday rush, which is why you need to pay attention to these three big social media marketing and advertising trends that are all the rage these days.

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7 Things I Still Hate About LinkedIn Ads

On September 13, 2016
16

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.

For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of Google ($19 billion) and Facebook ($6 billion) during the same quarter.

linkedin ads revenue 2016

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Video Marketing Ideas: 9 Ways to Promote Video Content

On August 3, 2016
8

Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked...the promotion strategy.

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7 Social Media Management Tips to Save Time AND Increase Engagement

On July 25, 2016
8

As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn. The best thing about these options is that they have already been vetted by other people! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.

Social Media Management Tips

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The 10 Greatest Social Media Advertising Tips for Content Marketers

On June 30, 2016
7

Let's start with the bad news first. It's tougher than ever to get your content noticed.

Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.

Organic reach in social media? It's pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And Facebook just announced that you're even less likely to get your content in front of people who aren't related to you. (Sorry.)

 Social media advertising how content marketing doesn't work

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Learn the Top Social Ads Hacks of All Time with WordStream at SocialPro

On June 3, 2016
0

Social advertising is far easier to prove value than organic social, thanks to robust reporting tools. But even so, most marketers are just stuck in the middle of the pack, seeing average results, and unable to make meaningful improvements in their social ad performance.

That’s why I’m sharing my Top 10 Social Media Advertising Hacks of All Time with attendees at Marketing Land’s epic SocialPro conference in Seattle.

Join WordStream at SocialPro

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