Case Study: Scott Brown and Social Media

On January 22, 2010
1

Regardless of which candidate you supported in the January 19 special election to fill the seat vacated by Massachusetts Senator Edward Kennedy, there is one thing that should make Internet marketers proud: The first poll to correctly predict the election outcome was a social media poll published on Thursday, January 14.

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Social Media Interview Series: Alexander Howard

On January 18, 2010
2

Alex HowardAlexander B. Howard is the Government 2.0 Washington, D.C. Correspondent for O'Reilly Media. Previously, he was the associate editor of SearchCompliance.com at TechTarget. His work there focused on how regulations affect IT operations, including issues of data protection, privacy, security and enterprise IT strategy. Before moving his focus to security and compliance, he was the associate editor of WhatIs.com, an online IT encyclopedia.

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16 Great Online Marketing Twitter Lists

On January 11, 2010
1

Are you new to Twitter and unsure who to follow? Not so new to Twitter but still don't know who to follow? Or maybe you just want to make more connections, find new resources and learn from the best?

Twitter lists are a great way to keep up with the search marketing industry. You can follow a whole swath of thought leaders, hand-picked and pre-approved by those in the know, with one quick click.

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Top Search Marketing and Social Media Research Projects of 2009

On December 31, 2009
2

Top search marketing and social media marketing research papers of 2009 In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks.

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Twitter Tips: Using Twitter for Internal PR

On June 8, 2009
6

I see a lot written about Twitter tips and how Twitter is great for public relations, like branding, building relationships and trust, awareness, etc. And the fact of the matter is it's true: Twitter is a great platform for external communications efforts.

But I’ve also discovered that Twitter is a great tool for internal PR, and can be used to communicate and promote positive, in-house relations. And given the tough economic climate we’re in, I bet everyone at your office could use a morale boost.

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