10 Best Social Media Advertising Tips for Content Marketers

On June 30, 2016
11

Let's start with the bad news first. It's tougher than ever to get your content noticed.

Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.

Organic reach in social media? It's pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And Facebook just announced that you're even less likely to get your content in front of people who aren't related to you. (Sorry.)

 Social media advertising how content marketing doesn't work

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5 Ways to Get Tons of Low-Cost Conversions on Facebook

On April 28, 2016
9

Lots of advertisers wonder if Facebook advertising really works. Take a look at these numbers: 85% of new WordStream users are already advertising on Facebook; Facebook ads get 22 billion clicks a year, and those ads reach a total of 1.6 billion active monthly users. It’s clear Facebook is an attractive channel for advertisers—that many users can’t be wrong.

In 2016 it’s a must-have channel for any serious online marketer. I mean, just look at all the data on user growth and revenue at Facebook.

 Facebook conversions average revenue per user

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The Complete Guide to Facebook Video Ads

On April 25, 2016
6

If you're one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video content taking over your News Feed. And if you’re anything like me, you’ve found this content shift enhances your Facebook browsing experience in most instances.

More and more marketers are becoming aware of this powerful content format, and are quickly hopping on board the video trend to give their viewers what they want. Even more powerful than providing a resonant brand experience is the fact that videos convert. According to Adobe, shoppers that view videos are 1.81X more likely to purchase than non-video viewers.

complete guide to facebook video advertising

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Facebook Unveils Miss Takes, The Digital Assistant For Drunks

On April 1, 2016
0

Ever had a few too may drinks on a Friday night and posted an inappropriate Facebook status update (perhaps on your ex's page) or a bleary-eyed duck-faced selfie from your local ER with a bottle of Tennessee whiskey in hand? Hey, we've all been there.

Facebook has been watching it all. Do you have any idea how many servers they've dedicated just for all the wild pictures and late-night posts drunken people have uploaded in the past 10 years? 

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How to Write the Perfect LinkedIn Connection Request

On January 18, 2016
8

What are the 11 most boring words in the English language?

“I’d like to add you to my professional network on LinkedIn.”

Aside from using a ridiculously bad LinkedIn profile photo, using the default connection request message is one of the biggest mistakes you can make on LinkedIn. It severely limits the number of LinkedIn connections you’ll be able to make.

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Introducing WordStream Social Ads: Facebook Ads Made Easy, Even If You Don’t Do Paid Search

On January 13, 2016
3

wordstream social ads software

Paid search and paid social work amazingly together because they allow you to hit your target prospects at all parts of the buyer’s journey. With social ads, you can raise brand awareness and promote your best content to large audiences who would be most likely to have interest in your products or services. Then, with search ads, you can make sure to reach them at the right time, when they’re ready to buy.

However, we know that not every company out there is doing paid search. That’s why we’re making WordStream Social Ads available as a standalone product – you can now use our social advertising software even if you don’t use AdWords or Bing Ads!

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Our 13 Best Social Media Marketing Tips EVER!

On January 11, 2016
48

Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services, and while getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimize your campaigns from the outset is critical.

Social media marketing tips

Whether you’re launching a brand-new social media marketing campaign this year or optimizing an ongoing initiative, we’re here to help. In today’s post, we’ll be revisiting our best social media marketing tips from the past several years. From identifying and targeting the right audiences to expanding your reach across several different social media sites, there’s something for everyone.

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New Data Proves Facebook Ads Lift Search ROI

On December 18, 2015
1

Facebook has just released some new research that shows us just how well Facebook ads play with others, like paid and organic search channels, to lift traffic and conversions. As a long time search geek who has just recently gotten really into Facebook ads, this data makes me really happy. So sit back, relax, and let me take you on a magical ride through Facebook’s awesome new data.

 

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