by Rob Glover | Apr 17, 2024 | Seasonal Marketing
Author Fennel Hudson once wrote, “May, more than any other month of the year, wants us to feel most alive.” You can imagine strolling through a field of newly bloomed wildflowers or feeling the breeze from your open windows on a road trip. We’ve curated a collection...
by Michelle Morgan | Apr 16, 2024 | Google Ads
Ever since the launch of Performance Max (also sometimes called PMax) campaigns in 2021, Google has continuously doubled and tripled down on the new campaign type. Originally, most tools were focused on making it easy to “upgrade” your existing campaigns to PMax,...
by Stephanie Heitman | Apr 16, 2024 | Business Planning & Strategy
Customer data is extremely valuable for many reasons, and one of the biggest is to make your marketing more effective. Customer data can act as the foundation for your marketing strategy, help you optimize and refine your campaigns, and influence the marketing...
by Guest Author | Apr 15, 2024 | Copywriting, Marketing Psychology
You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action. To elicit that emotion, you need a trigger. Where do you get that trigger? By implementing...
by Rob Glover | Apr 12, 2024 | Artificial Intelligence (AI)
Does your head spin when someone mentions artificial intelligence? It’s understandable. LinkedIn and Twitter (fine…X) are rife with newly minted AI experts and tech bros sharing their latest 27-step process for gaming algorithms and automating entire marketing...
by Kristen McCormick | Apr 11, 2024 | Seasonal Marketing
M-A-Y. These three letters, when strung together in that order, represent many things: A lovely first or last name. Who it’s gonna be, according to N*SYNC. An expression of possibility or permission. A month bursting with creative and compassionate marketing...
by Allie Decker | Apr 10, 2024 | Copywriting
Mothers and mother figures are the unsung heroes of our lives. They work hard, provide for their families, and often put their own needs aside for the sake of their loved ones. They deserve to be celebrated. Mother’s Day is the perfect opportunity to help your...
by Susie Marino | Apr 8, 2024 | Marketing News & Insights, SEO
Google’s core algorithm updates have always been something SEO experts, marketers, and growing businesses alike have had to adapt to. Each update evolves how search results are curated for your audience, and some updates are more significant than others. For example,...
by Stephanie Heitman | Apr 3, 2024 | Seasonal Marketing
Memorial Day isn’t just the unofficial start of summer, the day many public pools open, and a time to gather around the BBQ with your loved ones. It’s most importantly a time to remember those who lost their lives while serving in the US military. If you’re looking...