Bing Ads Benchmarks for YOUR Industry

On November 6, 2017
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It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and now, according to ComScore, Bing and its partners make up a combined 35.6% of the US desktop search market!

Bing Ads has a few unique advantages to Google AdWords that dedicated SEMs can take advantage of. Additionally, just like on AdWords, performance can differ across different industries on Bing – making it extra lucrative for certain advertisers.

average ctr on bing

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3 Underrated Metrics That Will Improve Your PPC Performance

On November 2, 2017
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As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability), then it’s certainly going to be a dead loss.

Not all metrics are created equal. While clicks and sessions might bring a smile to your face, they don’t make you money. They’re vanity metrics. Instead, it’s crucial to capture the metrics that will enable you to drive engagement, optimize your campaigns and scale.

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How to 3X AdWords Conversion Rates Without Touching AdWords

On October 30, 2017
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Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100. Here’s what that looked like:

rlsa cost per conversion

Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the same advertising budget. So how did this happen?

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